Beetroot Purple TB-100 is a pink paint color from Kilz. It has a hex value of #392434, LRV 2 and a warm (pink) undertone. Its closest cross-brand match is Deep Garnet from Behr (very similar), with 49 more equivalents across other brands.
Ref. #392434 · TB-100
Beetroot Purple
2%LRV Value
Warm (Pink)Undertone
Beetroot Purple Technical Profile
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Beetroot Purple in Every Brand
The closest equivalent to Beetroot Purple in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
KilzBeetroot Purple
Very similar
BehrDeep Garnet
Deep Garnet
Behr
Very similar
Velvet Cloak
Benjamin Moore
Visible difference
Purple Shadow
Vista Paint
Visible difference
Purple Shadow
Hirshfield's
Visible difference
Steel Blue
RAL
Visible difference
Merlot
Sherwin-Williams
Visible difference
Preserve
Dunn-Edwards
Visible difference
Gracious Grape
Dutch Boy
Visible difference
Noblesse Oblige
Valspar
Visible difference
Ranch House Brown
PPG
Visible difference
Brinjal
Farrow & Ball
Visible difference
Create .06
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Beetroot Purple
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Beetroot Purple
#392434
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#563A41
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Beetroot Purple
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Beetroot Purple Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Kilz Colors
Other Kilz colors close to Beetroot Purple.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Beetroot Purple — Frequently Asked Questions
What undertone does Beetroot Purple have?
Beetroot Purple by Kilz has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Beetroot Purple in your own space before committing.
What colors match Beetroot Purple from other brands?
The closest cross-brand equivalents to Beetroot Purple are Deep Garnet by Behr (a very close match), Wild Raisin by Behr (a close match), Velvet Cloak by Benjamin Moore (a close match) — the best options for getting Beetroot Purple's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Beetroot Purple?
Beetroot Purple has a Light Reflectance Value (LRV) of 2.4, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Beetroot Purple
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Beetroot Purple's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.