Beetroot Purple

Technical Profile

What color is Beetroot Purple? It's a deep warm pink with the hex code #392434. Beetroot Purple is a distinctive shade in the Kilz lineup, and while close cross-brand equivalents exist, its specific blend of warm tone and deep depth gives it a character worth comparing in person. Beetroot Purple has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. Understanding a color's undertone is key to avoiding combinations that clash — it often matters more than the surface color itself. Beetroot Purple (#392434) by Kilz is a deep pink paint color with a gentle, subdued character. It delivers a grounded richness that adds drama and sophistication. On the temperature spectrum this shade leans toward warmth, adding coziness and inviting energy. Its RGB channels are closely balanced, contributing to its neutral, even-keeled visual character. At an LRV of 16 it absorbs more light than it reflects, creating a moody, enveloping atmosphere. Deep neutrals like this create contrast and gravitas on accent walls, exterior facades, and kitchen cabinetry, pairing well with lighter trim. Satin or semi-gloss finishes help deep colors reflect just enough light to show their full depth, especially on accent walls and trim. For color coordination, Beetroot Purple pairs beautifully with green tones for bold complementary contrast, or with neighboring red and purple hues for a harmonious, flowing palette. Its warm (pink) undertone means trim and ceiling whites should lean neutral to avoid a jarring clash. In terms of mood and atmosphere, Beetroot Purple delivers a fireside richness that wraps the room in warmth and groundedness. Designers often reach for shades like this when the goal is to shape how a room feels, not just how it looks. This shade is a natural fit for a wide range of interior design styles. As part of the Kilz palette, Beetroot Purple benefits from a curated selection of coordinating colors that the brand recommends for trim, accent, and ceiling pairings. Because Beetroot Purple has a low LRV, it can look dramatically different under incandescent versus daylight bulbs — always test a large swatch on the actual wall before committing. Deep shades generally benefit from a quality primer and may require an extra coat for even, streak-free coverage. Deep tones pair beautifully with velvet upholstery, burnished metal fixtures, dark-stained wood, and textured wallcoverings on adjacent surfaces. You can order Beetroot Purple (TB-100) directly from Kilz or through major paint retailers, and we recommend purchasing a peel-and-stick sample to preview it on your wall before buying gallons.