Downy Fluff 740A-1 is a white paint color from Behr. It has a hex value of #EFEFED, LRV 82 and a neutral undertone. Its closest cross-brand match is Alicia from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Ref. #EFEFED · 740A-1
Downy Fluff
82%LRV Value
NeutralUndertone
Downy Fluff Technical Profile
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Downy Fluff in Every Brand
The closest equivalent to Downy Fluff in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrDowny Fluff
Nearly identical
Vista PaintAlicia
Alicia
Vista Paint
Nearly identical
Swan White
PPG
Nearly identical
Lilac Muse
Valspar
Nearly identical
White
Benjamin Moore
Nearly identical
Precious Pearls
Dunn-Edwards
Nearly identical
Natural White
Sherwin-Williams
Nearly identical
Melting Glacier
Hirshfield's
Nearly identical
Contemporary White
Kilz
Nearly identical
Imagine .05
Colorhouse
Nearly identical
Signal White
RAL
Nearly identical
White
Dutch Boy
Nearly identical
All White
Farrow & Ball
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Downy Fluff
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Downy Fluff
#EFEFED
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#99AD85
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Downy Fluff
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Downy Fluff Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Downy Fluff.
More white colors from other brands
Cross-brand colors in the white family — useful when you want a similar look from a different brand.
Downy Fluff — Frequently Asked Questions
What undertone does Downy Fluff have?
Downy Fluff by Behr has a neutral undertone and sits in the white color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Downy Fluff in your own space before committing.
What colors match Downy Fluff from other brands?
The closest cross-brand equivalents to Downy Fluff are Alicia by Vista Paint (a near-identical match), Skier’s View by Vista Paint (a near-identical match), Swan White by PPG (a near-identical match) — the best options for getting Downy Fluff's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Downy Fluff?
Downy Fluff has a Light Reflectance Value (LRV) of 82.0, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Downy Fluff
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Downy Fluff's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.