Purple Paradise PPU16-03 is a purple paint color from Behr. It has a hex value of #79669E, estimated LRV 16 and a warm (pink) undertone. Its closest cross-brand match is Reign Over Me from PPG (nearly identical), with 49 more equivalents across other brands.
Behr · #79669E · PPU16-03
Purple Paradise
16%Estimated LRV
Warm (Pink)Undertone
Purple Paradise Technical Profile
HEX Code#79669E
RGB121, 102, 158
Estimated LRV16.0
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypurple
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Compare alternatives to Purple Paradise
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Reign Over Me
PPG
#76679E
Close digital match
Mystical Purple
Kilz
#796A9D
Close digital match
Clematis
Sherwin-Williams
#7E6596
Similar digital color
Jubilee
Dunn-Edwards
#7E6099
Similar digital color
Plum Preserve
Vista Paint
#7C70A9
Similar digital color
Plum Preserve
Hirshfield's
#7C70AA
Similar digital color
Rollick
Valspar
#745A92
Similar digital color
Seduction
Benjamin Moore
#6D5A8E
Similar digital color
Pearl Violet
RAL
#8673A1
Visible digital difference
Gemmed
Dutch Boy
#6C6183
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Purple Paradise
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Purple Paradise
#79669E
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A785AD
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Purple Paradise
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Purple Paradise Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Purple Paradise.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Purple Paradise — Frequently Asked Questions
What undertone does Purple Paradise have?
Purple Paradise by Behr has a warm (pink) undertone and sits in the purple color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Purple Paradise from other brands?
The closest cross-brand equivalents to Purple Paradise are Reign Over Me by PPG (a close digital match), Mystical Purple by Kilz (a close digital match), Clematis by Sherwin-Williams (a very close match) — the best options for getting Purple Paradise's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Purple Paradise?
Purple Paradise has a estimated lightness value of 16.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Purple Paradise
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Purple Paradise's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.