Purple Paradise PPU16-03 is a purple paint color from Behr. It has a hex value of #79669E, LRV 16 and a warm (pink) undertone. Its closest cross-brand match is Reign Over Me from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #79669E · PPU16-03
Purple Paradise
16%LRV Value
Warm (Pink)Undertone
Purple Paradise Technical Profile
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Purple Paradise in Every Brand
The closest equivalent to Purple Paradise in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrPurple Paradise
Nearly identical
PPGReign Over Me
Reign Over Me
PPG
Nearly identical
Mystical Purple
Kilz
Nearly identical
Clematis
Sherwin-Williams
Very similar
Jubilee
Dunn-Edwards
Very similar
Plum Preserve
Vista Paint
Very similar
Plum Preserve
Hirshfield's
Very similar
Rollick
Valspar
Very similar
Seduction
Benjamin Moore
Very similar
Pearl Violet
RAL
Visible difference
Gemmed
Dutch Boy
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Purple Paradise
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Purple Paradise
#79669E
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A785AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Purple Paradise
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Purple Paradise Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Purple Paradise.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Purple Paradise — Frequently Asked Questions
What undertone does Purple Paradise have?
Purple Paradise by Behr has a warm (pink) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Purple Paradise in your own space before committing.
What colors match Purple Paradise from other brands?
The closest cross-brand equivalents to Purple Paradise are Reign Over Me by PPG (a near-identical match), Mystical Purple by Kilz (a near-identical match), Clematis by Sherwin-Williams (a very close match) — the best options for getting Purple Paradise's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Purple Paradise?
Purple Paradise has a Light Reflectance Value (LRV) of 16.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Purple Paradise
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Purple Paradise's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.