Fire Island 190B-7 is a red paint color from Behr. It has a hex value of #E32718, LRV 21 and a warm (golden) undertone. Its closest cross-brand match is Tomato Red from Benjamin Moore (very similar), with 49 more equivalents across other brands.
Ref. #E32718 · 190B-7
Fire Island
21%LRV Value
Warm (Golden)Undertone
Fire Island Technical Profile
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Fire Island in Every Brand
The closest equivalent to Fire Island in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrFire Island
Very similar
Benjamin MooreTomato Red
Tomato Red
Benjamin Moore
Very similar
Boing!
Vista Paint
Very similar
Luminous Red
RAL
Very similar
Bonfire Flame
Dunn-Edwards
Visible difference
Endless Possibilities
Hirshfield's
Visible difference
Steelhead Redd
Valspar
Visible difference
Cinnamon Stone
PPG
Visible difference
Cayenne
Sherwin-Williams
Visible difference
Gingham Pink
Dutch Boy
Visible difference
Petal .06
Colorhouse
Visible difference
Charlotte's Locks
Farrow & Ball
Visible difference
Dynamite
Kilz
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Fire Island
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Fire Island
#E32718
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C99E65
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Fire Island
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Fire Island Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Fire Island.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Fire Island — Frequently Asked Questions
What undertone does Fire Island have?
Fire Island by Behr has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Fire Island in your own space before committing.
What colors match Fire Island from other brands?
The closest cross-brand equivalents to Fire Island are Tomato Red by Benjamin Moore (a very close match), Boing! by Vista Paint (a very close match), Redstone by Benjamin Moore (a very close match) — the best options for getting Fire Island's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Fire Island?
Fire Island has a Light Reflectance Value (LRV) of 21.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Fire Island
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Fire Island's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.