Fire Island 190B-7 is a red paint color from Behr. It has a hex value of #E32718, estimated LRV 21 and a warm (golden) undertone. Its closest cross-brand match is Tomato Red from Benjamin Moore (very similar), with 49 more equivalents across other brands.
Behr · #E32718 · 190B-7
Fire Island
21%Estimated LRV
Warm (Golden)Undertone
Fire Island Technical Profile
HEX Code#E32718
RGB227, 39, 24
Estimated LRV21.0
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Fire Island
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Tomato Red
Benjamin Moore
#D8412C
Similar digital color
Boing!
Vista Paint
#DD402E
Similar digital color
Luminous Red
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#F80000
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Visible digital difference
Endless Possibilities
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Valspar
#C33D25
Visible digital difference
Cinnamon Stone
PPG
#C9543A
Visible digital difference
Cayenne
Sherwin-Williams
#C04D35
Visible digital difference
Gingham Pink
Dutch Boy
#D54F43
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Petal .06
Colorhouse
#BA4133
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Charlotte's Locks
Farrow & Ball
#D65F3D
Visible digital difference
Dynamite
Kilz
#DF5E47
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Fire Island
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Fire Island
#E32718
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C99E65
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Fire Island
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Fire Island Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Fire Island.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Fire Island — Frequently Asked Questions
What undertone does Fire Island have?
Fire Island by Behr has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Fire Island from other brands?
The closest cross-brand equivalents to Fire Island are Tomato Red by Benjamin Moore (a very close match), Boing! by Vista Paint (a very close match), Redstone by Benjamin Moore (a very close match) — the best options for getting Fire Island's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Fire Island?
Fire Island has a estimated lightness value of 21.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Fire Island
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Fire Island's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.