Ref. #989EBD · N100-4
Fortune
32%LRV Value
Cool (Violet)Undertone
Fortune Technical Profile
What color is Fortune? It's a medium warm blue with the hex code #989EBD. Colors similar to Fortune include Dunn-Edwards Midnight Blush, Kilz Lavender Herb, Valspar Sweet Violet. Fortune has a cool (violet) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. Its LRV of 32 gives Fortune depth without going dark, which makes it a strong choice for accent walls, libraries, and rooms with abundant natural light. Pair it with cool whites like Chantilly Lace, walnut or rift-cut oak floors, and brushed nickel or polished chrome hardware. Brass accents add warmth for a layered look. Blues stay crisp under 4000K+ cool LEDs. Under 2700K warm bulbs they can read grayer or shift slightly purple — particularly true for mid-tone and saturated blues.
Colors Similar to Fortune
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Fortune
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Fortune
#989EBD
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9285AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Fortune
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Fortune Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Fortune.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Fortune — Frequently Asked Questions
What undertone does Fortune have?
Fortune by Behr has a cool (violet) undertone and belongs to the blue color family.
What colors match Fortune from other brands?
The closest matches are Midnight Blush by Dunn-Edwards (#979FBF), Lavender Herb by Kilz (#9AA0BB), Sweet Violet by Valspar (#A1A4C5). Always verify with physical samples.
What is the LRV of Fortune?
Fortune has an LRV of 32.0, where 0 is pure black and 100 is pure white.
Explore More with Fortune
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Fortune's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.