Fortune N100-4 is a blue paint color from Behr. It has a hex value of #989EBD, LRV 32 and a cool (violet) undertone. Its closest cross-brand match is Midnight Blush from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Ref. #989EBD · N100-4
Fortune
32%LRV Value
Cool (Violet)Undertone
Fortune Technical Profile
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Fortune in Every Brand
The closest equivalent to Fortune in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrFortune
Nearly identical
Dunn-EdwardsMidnight Blush
Midnight Blush
Dunn-Edwards
Nearly identical
Lavender Herb
Kilz
Nearly identical
Exquisite Blue Grey
PPG
Very similar
Sweet Violet
Valspar
Very similar
Purple Paradise
Vista Paint
Very similar
Persian Violet
Benjamin Moore
Very similar
Dressed Damsel
Dutch Boy
Very similar
Butterfly Bush
Hirshfield's
Very similar
Dahlia
Sherwin-Williams
Very similar
Window Grey
RAL
Visible difference
Kittiwake
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Fortune
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Fortune
#989EBD
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9285AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Fortune
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Fortune Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Fortune.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Fortune — Frequently Asked Questions
What undertone does Fortune have?
Fortune by Behr has a cool (violet) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Fortune in your own space before committing.
What colors match Fortune from other brands?
The closest cross-brand equivalents to Fortune are Midnight Blush by Dunn-Edwards (a near-identical match), Lavender Herb by Kilz (a near-identical match), Exquisite Blue Grey by PPG (a very close match) — the best options for getting Fortune's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Fortune?
Fortune has a Light Reflectance Value (LRV) of 32.0, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Fortune
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Fortune's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.