Ref. #AF324A · BIC-48
Fortune Red
16%LRV Value
Warm (Golden)Undertone
Fortune Red Technical Profile
What color is Fortune Red? It's a deep warm red with the hex code #AF324A. Colors similar to Fortune Red include Valspar Fire-Breathing Dragon, MPC Arapaho Red Met., Vista Paint Red Alert. Fortune Red has a warm (golden) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 16, Fortune Red creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing.
Colors Similar to Fortune Red
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Fortune Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Fortune Red
#AF324A
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#B17B63
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Fortune Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Fortune Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Fortune Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Fortune Red — Frequently Asked Questions
What undertone does Fortune Red have?
Fortune Red by Behr has a warm (golden) undertone and belongs to the red color family.
What colors match Fortune Red from other brands?
The closest matches are Fire-Breathing Dragon by Valspar (#AB3148), Arapaho Red Met. by MPC (#B1364B), Red Alert by Vista Paint (#AB2E46). Always verify with physical samples.
What is the LRV of Fortune Red?
Fortune Red has an LRV of 16.0, where 0 is pure black and 100 is pure white.
Explore More with Fortune Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Fortune Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.