Fortune Red BIC-48 is a red paint color from Behr. It has a hex value of #AF324A, LRV 16 and a warm (golden) undertone. Its closest cross-brand match is Fire-Breathing Dragon from Valspar (nearly identical), with 49 more equivalents across other brands.
Ref. #AF324A · BIC-48
Fortune Red
16%LRV Value
Warm (Golden)Undertone
Fortune Red Technical Profile
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Fortune Red in Every Brand
The closest equivalent to Fortune Red in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrFortune Red
Nearly identical
ValsparFire-Breathing Dragon
Fire-Breathing Dragon
Valspar
Nearly identical
Red Alert
Vista Paint
Nearly identical
Fuchsine
Benjamin Moore
Nearly identical
Roses Are Red
Dunn-Edwards
Nearly identical
Rumba Red
Dutch Boy
Nearly identical
Cherries Jubilee
PPG
Very similar
Cherries Jubilee
Sherwin-Williams
Very similar
Moonrose
Hirshfield's
Very similar
Bright Orchid
Kilz
Very similar
Incarnadine
Farrow & Ball
Visible difference
Red Violet
RAL
Visible difference
Create .05
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Fortune Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Fortune Red
#AF324A
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#B17B63
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Fortune Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Fortune Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Fortune Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Fortune Red — Frequently Asked Questions
What undertone does Fortune Red have?
Fortune Red by Behr has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Fortune Red in your own space before committing.
What colors match Fortune Red from other brands?
The closest cross-brand equivalents to Fortune Red are Fire-Breathing Dragon by Valspar (a near-identical match), Red Alert by Vista Paint (a near-identical match), Fuchsine by Benjamin Moore (a near-identical match) — the best options for getting Fortune Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Fortune Red?
Fortune Red has a Light Reflectance Value (LRV) of 16.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Fortune Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Fortune Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.