Ref. #E87077 · 200D-5
Guava Jam
34%LRV Value
Warm (Golden)Undertone
Guava Jam Technical Profile
What color is Guava Jam? It's a medium warm red with the hex code #E87077. Colors similar to Guava Jam include Benjamin Moore Florida Pink, MPC Pinkish, Dunn-Edwards Redstone. Guava Jam has a warm (golden) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. Its LRV of 34 gives Guava Jam depth without going dark, which makes it a strong choice for accent walls, libraries, and rooms with abundant natural light. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing.
Colors Similar to Guava Jam
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Guava Jam
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Guava Jam
#E87077
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C5946D
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Guava Jam
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Guava Jam Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Guava Jam.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Guava Jam — Frequently Asked Questions
What undertone does Guava Jam have?
Guava Jam by Behr has a warm (golden) undertone and belongs to the red color family.
What colors match Guava Jam from other brands?
The closest matches are Florida Pink by Benjamin Moore (#E87076), Pinkish by MPC (#E17277), Redstone by Dunn-Edwards (#E46B71). Always verify with physical samples.
What is the LRV of Guava Jam?
Guava Jam has an LRV of 34.0, where 0 is pure black and 100 is pure white.
Explore More with Guava Jam
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Guava Jam's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.