Guava Jam 200D-5 is a red paint color from Behr. It has a hex value of #E87077, LRV 34 and a warm (golden) undertone. Its closest cross-brand match is Florida Pink from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #E87077 · 200D-5
Guava Jam
34%LRV Value
Warm (Golden)Undertone
Guava Jam Technical Profile
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Guava Jam in Every Brand
The closest equivalent to Guava Jam in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrGuava Jam
Nearly identical
Benjamin MooreFlorida Pink
Florida Pink
Benjamin Moore
Nearly identical
Redstone
Dunn-Edwards
Nearly identical
Pink Salmon
PPG
Nearly identical
Passion Pink
Valspar
Nearly identical
Watermelon Core
Dutch Boy
Very similar
Lady Love
Vista Paint
Very similar
Begonia
Sherwin-Williams
Very similar
Bay Coral
Hirshfield's
Very similar
Antique Pink
RAL
Very similar
Ruffle Pink Dress
Kilz
Visible difference
Red Earth
Farrow & Ball
Visible difference
Petal .03
Colorhouse
Visible difference
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Recommended Pairings
Colors That Work With Guava Jam
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Guava Jam
#E87077
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C5946D
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Guava Jam
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Guava Jam Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Guava Jam.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Guava Jam — Frequently Asked Questions
What undertone does Guava Jam have?
Guava Jam by Behr has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Guava Jam in your own space before committing.
What colors match Guava Jam from other brands?
The closest cross-brand equivalents to Guava Jam are Florida Pink by Benjamin Moore (a near-identical match), Redstone by Dunn-Edwards (a near-identical match), Pink Salmon by PPG (a near-identical match) — the best options for getting Guava Jam's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Guava Jam?
Guava Jam has a Light Reflectance Value (LRV) of 34.0, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Guava Jam
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Guava Jam's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.