Loyalty BIC-52 is a blue paint color from Behr. It has a hex value of #375C86, LRV 10 and a neutral undertone. Its closest cross-brand match is Luxurious Blue from Kilz (nearly identical), with 49 more equivalents across other brands.
Ref. #375C86 · BIC-52
Loyalty
10%LRV Value
NeutralUndertone
Loyalty Technical Profile
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Loyalty in Every Brand
The closest equivalent to Loyalty in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrLoyalty
Nearly identical
KilzLuxurious Blue
Luxurious Blue
Kilz
Nearly identical
Brillant Blue
RAL
Nearly identical
Jodhpur
Dunn-Edwards
Nearly identical
Blue Suede Shoes
Benjamin Moore
Very similar
Moroccan Resort
Valspar
Very similar
Teeny Bikini
PPG
Very similar
Hondy Tonk Blue
Vista Paint
Very similar
Frank Blue
Sherwin-Williams
Very similar
Rich Cobalt
Dutch Boy
Very similar
Happy Tune
Hirshfield's
Very similar
Petal .05
Colorhouse
Visible difference
Stiffkey Blue
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Loyalty
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Loyalty
#375C86
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#5C5A96
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Loyalty
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Loyalty Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Loyalty.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Loyalty — Frequently Asked Questions
What undertone does Loyalty have?
Loyalty by Behr has a neutral undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Loyalty in your own space before committing.
What colors match Loyalty from other brands?
The closest cross-brand equivalents to Loyalty are Luxurious Blue by Kilz (a near-identical match), Brillant Blue by RAL (a near-identical match), Jodhpur by Dunn-Edwards (a near-identical match) — the best options for getting Loyalty's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Loyalty?
Loyalty has a Light Reflectance Value (LRV) of 10.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Loyalty
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Loyalty's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.