Loyalty BIC-52 is a blue paint color from Behr. It has a hex value of #375C86, estimated LRV 10 and a neutral undertone. Its closest cross-brand match is Luxurious Blue from Kilz (nearly identical), with 49 more equivalents across other brands.
Behr · #375C86 · BIC-52
Loyalty
10%Estimated LRV
NeutralUndertone
Loyalty Technical Profile
HEX Code#375C86
RGB55, 92, 134
Estimated LRV10.2
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyblue
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Loyalty
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Luxurious Blue
Kilz
#355F88
Close digital match
Brillant Blue
RAL
#3E5F8A
Close digital match
Jodhpur
Dunn-Edwards
#2B5A8C
Close digital match
Blue Suede Shoes
Benjamin Moore
#305789
Similar digital color
Moroccan Resort
Valspar
#305D84
Similar digital color
Teeny Bikini
PPG
#326395
Similar digital color
Hondy Tonk Blue
Vista Paint
#43668B
Similar digital color
Frank Blue
Sherwin-Williams
#225288
Similar digital color
Rich Cobalt
Dutch Boy
#225288
Similar digital color
Happy Tune
Hirshfield's
#345875
Similar digital color
Petal .05
Colorhouse
#1F4992
Visible digital difference
Stiffkey Blue
Farrow & Ball
#4D5B6A
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Loyalty
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Loyalty
#375C86
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#5C5A96
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Loyalty
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Loyalty Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Loyalty.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Loyalty — Frequently Asked Questions
What undertone does Loyalty have?
Loyalty by Behr has a neutral undertone and sits in the blue color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Loyalty from other brands?
The closest cross-brand equivalents to Loyalty are Luxurious Blue by Kilz (a close digital match), Brillant Blue by RAL (a close digital match), Jodhpur by Dunn-Edwards (a close digital match) — the best options for getting Loyalty's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Loyalty?
Loyalty has a estimated lightness value of 10.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Loyalty
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Loyalty's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.