Luscious Purple PMD-90 is a gray paint color from Behr. It has a hex value of #605C71, LRV 11 and a cool (violet) undertone. Its closest cross-brand match is Purple Passage from Sherwin-Williams (very similar), with 49 more equivalents across other brands.
Ref. #605C71 · PMD-90
Luscious Purple
11%LRV Value
Cool (Violet)Undertone
Luscious Purple Technical Profile
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Luscious Purple in Every Brand
The closest equivalent to Luscious Purple in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrLuscious Purple
Very similar
Sherwin-WilliamsPurple Passage
Purple Passage
Sherwin-Williams
Very similar
Wine Hour
Kilz
Very similar
Boysenberry Jam
Valspar
Very similar
Grapes of Wrath
Vista Paint
Very similar
Grapes of Wrath
Hirshfield's
Very similar
Pleasing Purple
Dutch Boy
Very similar
Graphite
Dunn-Edwards
Very similar
Nightshade Violet
PPG
Very similar
Darkest Grape
Benjamin Moore
Very similar
Pearl Black Berry
RAL
Very similar
Wine Dark
Farrow & Ball
Visible difference
Wood .05
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Luscious Purple
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Luscious Purple
#605C71
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8A6799
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Luscious Purple
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Luscious Purple Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Luscious Purple.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Luscious Purple — Frequently Asked Questions
What undertone does Luscious Purple have?
Luscious Purple by Behr has a cool (violet) undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Luscious Purple in your own space before committing.
What colors match Luscious Purple from other brands?
The closest cross-brand equivalents to Luscious Purple are Purple Passage by Sherwin-Williams (a very close match), Wine Hour by Kilz (a very close match), Boysenberry Jam by Valspar (a very close match) — the best options for getting Luscious Purple's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Luscious Purple?
Luscious Purple has a Light Reflectance Value (LRV) of 11.3, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Luscious Purple
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Luscious Purple's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.