Luscious Purple PMD-90 is a gray paint color from Behr. It has a hex value of #605C71, estimated LRV 11 and a cool (violet) undertone. Its closest cross-brand match is Purple Passage from Sherwin-Williams (very similar), with 49 more equivalents across other brands.
Behr · #605C71 · PMD-90
Luscious Purple
11%Estimated LRV
Cool (Violet)Undertone
Luscious Purple Technical Profile
HEX Code#605C71
RGB96, 92, 113
Estimated LRV11.3
UndertoneCool (Violet)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familygray
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Compare alternatives to Luscious Purple
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Purple Passage
Sherwin-Williams
#645E77
Similar digital color
Wine Hour
Kilz
#5E5871
Similar digital color
Boysenberry Jam
Valspar
#635D6C
Similar digital color
Grapes of Wrath
Vista Paint
#65617C
Similar digital color
Grapes of Wrath
Hirshfield's
#65627D
Similar digital color
Pleasing Purple
Dutch Boy
#575269
Similar digital color
Graphite
Dunn-Edwards
#656579
Similar digital color
Nightshade Violet
PPG
#6B637B
Similar digital color
Darkest Grape
Benjamin Moore
#5D5B7D
Similar digital color
Pearl Black Berry
RAL
#6C6881
Similar digital color
Wine Dark
Farrow & Ball
#5C6576
Visible digital difference
Wood .05
Colorhouse
#6F595D
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Luscious Purple
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Luscious Purple
#605C71
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8A6799
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Luscious Purple
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Luscious Purple Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Luscious Purple.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Luscious Purple — Frequently Asked Questions
What undertone does Luscious Purple have?
Luscious Purple by Behr has a cool (violet) undertone and sits in the gray color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Luscious Purple from other brands?
The closest cross-brand equivalents to Luscious Purple are Purple Passage by Sherwin-Williams (a very close match), Wine Hour by Kilz (a very close match), Boysenberry Jam by Valspar (a very close match) — the best options for getting Luscious Purple's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Luscious Purple?
Luscious Purple has a estimated lightness value of 11.3, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Luscious Purple
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Luscious Purple's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.