Madagascar UL180-3 is a brown paint color from Behr. It has a hex value of #9C8443, LRV 24 and a neutral undertone. Its closest cross-brand match is Brassy from Sherwin-Williams (nearly identical), with 49 more equivalents across other brands.
Ref. #9C8443 · UL180-3
Madagascar
24%LRV Value
NeutralUndertone
Madagascar Technical Profile
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Madagascar in Every Brand
The closest equivalent to Madagascar in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrMadagascar
Nearly identical
Sherwin-WilliamsBrassy
Brassy
Sherwin-Williams
Nearly identical
Mustard Olive
Benjamin Moore
Nearly identical
Arrow Rock
Dunn-Edwards
Very similar
Algae Bloom
Dutch Boy
Very similar
Safari Scene
PPG
Very similar
Pickling Spice
Kilz
Very similar
Marsh Grass
Valspar
Very similar
Gold Estate
Vista Paint
Very similar
Saffron Valley
Hirshfield's
Very similar
Grain .07
Colorhouse
Visible difference
Honey Yellow
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Madagascar
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Madagascar
#9C8443
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#98A56D
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Madagascar
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Madagascar Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Madagascar.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Madagascar — Frequently Asked Questions
What undertone does Madagascar have?
Madagascar by Behr has a neutral undertone and sits in the brown color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Madagascar in your own space before committing.
What colors match Madagascar from other brands?
The closest cross-brand equivalents to Madagascar are Brassy by Sherwin-Williams (a near-identical match), Mustard Olive by Benjamin Moore (a near-identical match), Brazen by Benjamin Moore (a near-identical match) — the best options for getting Madagascar's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Madagascar?
Madagascar has a Light Reflectance Value (LRV) of 24.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Madagascar
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Madagascar's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.