Ref. #FF9570 · 240B-4
Marmalade
49%LRV Value
Warm (Golden)Undertone
Marmalade Technical Profile
What color is Marmalade? It's a medium warm orange with the hex code #FF9570. Colors similar to Marmalade include Vista Paint Creamy Orange Blush, Hirshfield's Creamy Orange Blush, Benjamin Moore Sunset Boulevard. Marmalade has a warm (golden) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. Its LRV of 49 gives Marmalade depth without going dark, which makes it a strong choice for accent walls, libraries, and rooms with abundant natural light. Pair it with warm whites like White Dove, white oak floors, and unlacquered brass or copper hardware. Terracotta tile or deep green plants complete an earthy warm palette. Oranges glow under 2700K warm bulbs, deepening into rich amber. Under 4000K cool light they can lose warmth and shift toward beige — particularly true for muted or dusty oranges.
Colors Similar to Marmalade
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Marmalade
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Marmalade
#FF9570
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#D6B95C
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Marmalade
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Marmalade Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Marmalade.
More orange colors from other brands
Cross-brand colors in the orange family — useful when you want a similar look from a different brand.
Marmalade — Frequently Asked Questions
What undertone does Marmalade have?
Marmalade by Behr has a warm (golden) undertone and belongs to the orange color family.
What colors match Marmalade from other brands?
The closest matches are Creamy Orange Blush by Vista Paint (#FA9B78), Creamy Orange Blush by Hirshfield's (#FE9C7B), Sunset Boulevard by Benjamin Moore (#F8956C). Always verify with physical samples.
What is the LRV of Marmalade?
Marmalade has an LRV of 49.0, where 0 is pure black and 100 is pure white.
Explore More with Marmalade
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Marmalade's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.