Marmalade 240B-4 is a orange paint color from Behr. It has a hex value of #FF9570, LRV 49 and a warm (golden) undertone. Its closest cross-brand match is Creamy Orange Blush from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Ref. #FF9570 · 240B-4
Marmalade
49%LRV Value
Warm (Golden)Undertone
Marmalade Technical Profile
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Marmalade in Every Brand
The closest equivalent to Marmalade in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrMarmalade
Nearly identical
Vista PaintCreamy Orange Blush
Creamy Orange Blush
Vista Paint
Nearly identical
Creamy Orange Blush
Hirshfield's
Nearly identical
Sunset Boulevard
Benjamin Moore
Nearly identical
Tropical Coral
PPG
Very similar
Orange Slice
Valspar
Very similar
Pouring Copper
Dunn-Edwards
Very similar
Pretty Papaya
Dutch Boy
Very similar
Sunset
Sherwin-Williams
Visible difference
Mischief
Kilz
Visible difference
Naperon
Farrow & Ball
Visible difference
Beige Red
RAL
Visible difference
Create .02
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Marmalade
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Marmalade
#FF9570
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#D6B95C
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Marmalade
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Marmalade Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Marmalade.
More orange colors from other brands
Cross-brand colors in the orange family — useful when you want a similar look from a different brand.
Marmalade — Frequently Asked Questions
What undertone does Marmalade have?
Marmalade by Behr has a warm (golden) undertone and sits in the orange color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Marmalade in your own space before committing.
What colors match Marmalade from other brands?
The closest cross-brand equivalents to Marmalade are Creamy Orange Blush by Vista Paint (a near-identical match), Creamy Orange Blush by Hirshfield's (a near-identical match), Sunset Boulevard by Benjamin Moore (a near-identical match) — the best options for getting Marmalade's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Marmalade?
Marmalade has a Light Reflectance Value (LRV) of 49.0, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Marmalade
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Marmalade's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.