Milestone 760F-5 is a neutral paint color from Behr. It has a hex value of #728C98, LRV 25 and a cool (blue) undertone. Its closest cross-brand match is China Clay from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Ref. #728C98 · 760F-5
Milestone
25%LRV Value
Cool (Blue)Undertone
Milestone Technical Profile
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Milestone in Every Brand
The closest equivalent to Milestone in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrMilestone
Nearly identical
Dunn-EdwardsChina Clay
China Clay
Dunn-Edwards
Nearly identical
West Coast
Benjamin Moore
Nearly identical
Streamed Blue
Dutch Boy
Nearly identical
Smoky Azurite
Sherwin-Williams
Very similar
Pulitzer Blue
Valspar
Very similar
Chalky Blue
PPG
Very similar
Breezy Indigo
Vista Paint
Very similar
Selvedge
Farrow & Ball
Very similar
Stray Gray
Kilz
Very similar
Smoky Day
Hirshfield's
Very similar
Squirrel Grey
RAL
Very similar
Water .05
Colorhouse
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Milestone
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Milestone
#728C98
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#858CAD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Milestone
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Milestone Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Milestone.
More neutral colors from other brands
Cross-brand colors in the neutral family — useful when you want a similar look from a different brand.
Milestone — Frequently Asked Questions
What undertone does Milestone have?
Milestone by Behr has a cool (blue) undertone and sits in the neutral color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Milestone in your own space before committing.
What colors match Milestone from other brands?
The closest cross-brand equivalents to Milestone are China Clay by Dunn-Edwards (a near-identical match), West Coast by Benjamin Moore (a near-identical match), Blue Dusk by Benjamin Moore (a near-identical match) — the best options for getting Milestone's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Milestone?
Milestone has a Light Reflectance Value (LRV) of 24.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Milestone
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Milestone's cool (blue) undertone matters more than its surface color — and how to read undertones in any paint chip.