New Roof ECC-59-3 is a red paint color from Behr. It has a hex value of #875251, LRV 12 and a warm (golden) undertone. Its closest cross-brand match is Hearth Red from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #875251 · ECC-59-3
New Roof
12%LRV Value
Warm (Golden)Undertone
New Roof Technical Profile
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New Roof in Every Brand
The closest equivalent to New Roof in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrNew Roof
Nearly identical
Benjamin MooreHearth Red
Hearth Red
Benjamin Moore
Nearly identical
Starlet
Vista Paint
Nearly identical
Flowering Chestnut
Hirshfield's
Nearly identical
Saddlebag
Dunn-Edwards
Nearly identical
Red Henna
Valspar
Nearly identical
Toile Red
Sherwin-Williams
Nearly identical
Strattford
Dutch Boy
Nearly identical
Cherokee Red
PPG
Very similar
Eating Room Red
Farrow & Ball
Very similar
Cinnamon Apple
Kilz
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With New Roof
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
New Roof
#875251
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9E866D
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for New Roof
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
New Roof Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to New Roof.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
New Roof — Frequently Asked Questions
What undertone does New Roof have?
New Roof by Behr has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample New Roof in your own space before committing.
What colors match New Roof from other brands?
The closest cross-brand equivalents to New Roof are Hearth Red by Benjamin Moore (a near-identical match), Starlet by Vista Paint (a near-identical match), Flowering Chestnut by Hirshfield's (a near-identical match) — the best options for getting New Roof's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of New Roof?
New Roof has a Light Reflectance Value (LRV) of 11.8, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with New Roof
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why New Roof's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.