New Roof ECC-59-3 is a red paint color from Behr. It has a hex value of #875251, estimated LRV 12 and a warm (golden) undertone. Its closest cross-brand match is Hearth Red from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Behr · #875251 · ECC-59-3
New Roof
12%Estimated LRV
Warm (Golden)Undertone
New Roof Technical Profile
HEX Code#875251
RGB135, 82, 81
Estimated LRV11.8
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to New Roof
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Hearth Red
Benjamin Moore
#8A514F
Close digital match
Starlet
Vista Paint
#845052
Close digital match
Flowering Chestnut
Hirshfield's
#875657
Close digital match
Saddlebag
Dunn-Edwards
#8A534E
Close digital match
Red Henna
Valspar
#80514E
Close digital match
Toile Red
Sherwin-Williams
#8B534E
Close digital match
Strattford
Dutch Boy
#8B534E
Close digital match
Cherokee Red
PPG
#824E4A
Similar digital color
Eating Room Red
Farrow & Ball
#8F4E4D
Similar digital color
Cinnamon Apple
Kilz
#9A5153
Similar digital color
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With New Roof
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
New Roof
#875251
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9E866D
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for New Roof
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
New Roof Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to New Roof.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
New Roof — Frequently Asked Questions
What undertone does New Roof have?
New Roof by Behr has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match New Roof from other brands?
The closest cross-brand equivalents to New Roof are Hearth Red by Benjamin Moore (a close digital match), Starlet by Vista Paint (a close digital match), Flowering Chestnut by Hirshfield's (a close digital match) — the best options for getting New Roof's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of New Roof?
New Roof has a estimated lightness value of 11.8, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with New Roof
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why New Roof's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.