In the Red by Valspar paint color
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Ref. #7F5051 · 1007-5A

In the Red

11%LRV Value
Warm (Pink)Undertone
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In the Red Technical Profile

What color is In the Red? It's a dark warm red with the hex code #7F5051. Colors similar to In the Red include Vista Paint Starlet, Behr Raw Sienna, Behr Red Curry. In the Red has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 11, In the Red creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing.

HEX Code#7F5051
RGB127, 80, 81
LRV10.8
UndertoneWarm (Pink)
Color Familyred
BrandValspar
Generate PaletteCompareBuy at ValsparBuy at Lowe's

Colors Similar to In the Red

Closest digital match based on color values. Always verify with physical samples.

Starlet

Vista Paint

Nearly identical

Raw Sienna

Behr

Nearly identical

Burnt Crimson

Dunn-Edwards

Very similar

Starlet

Hirshfield's

Very similar

New London Burgundy

Benjamin Moore

Very similar

Cherokee Red

PPG

Very similar

Cordial

Sherwin-Williams

Very similar

Australian Shiraz

Kilz

Very similar
Recommended Pairings

Colors That Work With In the Red

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

In the Red

#7F5051

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#9A8068

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for In the Red

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Starlet

Complement

Lagoon

In the Red Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

White Pepper

Trim

Ultra White

Accent

This Color

Pop

Brick Facade

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

April Morning

Trim

Ultra White

Accent

This Color

Pop

Lucky Clover

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Woodland Wildflower

Trim

Ultra White

Accent

This Color

Pop

Rushing Stream

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Valspar Colors

Other Valspar colors close to In the Red.

Red Henna

Valspar · 1008-7A

#80514E

Moving Melody

Valspar · 1009-5

#794A4D

Berry Butter

Valspar · 2010-8

#7D5955

Chocolate Cherry

Valspar · 2003-7A

#805045

Stoic

Valspar · 1010-6

#724E56

Remember Me Red

Valspar · 2001-7A

#8A5248

More red colors from other brands

Cross-brand colors in the red family — useful when you want a similar look from a different brand.

Prague Streetsign Red

MPC · MP15025

#C8221E

Berry Crush

Hirshfield's · 81

#73413E

Vibrant Blush

Benjamin Moore · 2081-30

#BF5B68

Mexicali Rose

PPG · 18-06

#C49B9E

Briquette

PPG · 1188-6

#E15F65

Winthrop Peach

Behr · 230C-1

#FDE4DF

In the Red — Frequently Asked Questions

What undertone does In the Red have?
In the Red by Valspar has a warm (pink) undertone and belongs to the red color family.
What colors match In the Red from other brands?
The closest matches are Starlet by Vista Paint (#845052), Raw Sienna by Behr (#82514E), Red Curry by Behr (#7F4B4B). Always verify with physical samples.
What is the LRV of In the Red?
In the Red has an LRV of 10.8, where 0 is pure black and 100 is pure white.

Explore More with In the Red

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse red Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why In the Red's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.

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