In the Red 1007-5A is a red paint color from Valspar. It has a hex value of #7F5051, LRV 11 and a warm (pink) undertone. Its closest cross-brand match is Starlet from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Ref. #7F5051 · 1007-5A
In the Red
11%LRV Value
Warm (Pink)Undertone
In the Red Technical Profile
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In the Red in Every Brand
The closest equivalent to In the Red in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
ValsparIn the Red
Nearly identical
Vista PaintStarlet
Starlet
Vista Paint
Nearly identical
Autumn Hills
Behr
Nearly identical
Burnt Crimson
Dunn-Edwards
Very similar
Starlet
Hirshfield's
Very similar
New London Burgundy
Benjamin Moore
Very similar
Cherokee Red
PPG
Very similar
Red Mesa
Dutch Boy
Very similar
Cordial
Sherwin-Williams
Very similar
Australian Shiraz
Kilz
Very similar
Eating Room Red
Farrow & Ball
Very similar
Wood .05
Colorhouse
Visible difference
Chestnut Brown
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With In the Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
In the Red
#7F5051
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9A8068
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for In the Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
In the Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Valspar Colors
Other Valspar colors close to In the Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
In the Red — Frequently Asked Questions
What undertone does In the Red have?
In the Red by Valspar has a warm (pink) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample In the Red in your own space before committing.
What colors match In the Red from other brands?
The closest cross-brand equivalents to In the Red are Starlet by Vista Paint (a near-identical match), Autumn Hills by Behr (a near-identical match), Raw Sienna by Behr (a near-identical match) — the best options for getting In the Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of In the Red?
In the Red has a Light Reflectance Value (LRV) of 10.8, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with In the Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why In the Red's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.