Optimum Blue M540-7 is a blue paint color from Behr. It has a hex value of #2B50A2, estimated LRV 9 and a warm (pink) undertone. Its closest cross-brand match is Twilight Blue from Benjamin Moore (very similar), with 49 more equivalents across other brands.
Behr · #2B50A2 · M540-7
Optimum Blue
9%Estimated LRV
Warm (Pink)Undertone
Optimum Blue Technical Profile
HEX Code#2B50A2
RGB43, 80, 162
Estimated LRV8.9
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyblue
BrandBehr
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Optimum Blue
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Twilight Blue
Benjamin Moore
#375597
Similar digital color
Cascade Twilight
Vista Paint
#224B8F
Similar digital color
Petal .05
Colorhouse
#1F4992
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Dancing Sea
Hirshfield's
#1C4D8F
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Deep Sapphire
Dunn-Edwards
#1D4E8F
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Crushed Velvet
PPG
#445397
Similar digital color
Navy Dress
Kilz
#285489
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Strong Will
Valspar
#214F86
Similar digital color
Frank Blue
Sherwin-Williams
#225288
Similar digital color
Rich Cobalt
Dutch Boy
#225288
Similar digital color
Brillant Blue
RAL
#3E5F8A
Visible digital difference
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Generated palette previews
Colors That Work With Optimum Blue
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Optimum Blue
#2B50A2
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#6454AC
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Optimum Blue
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Optimum Blue Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Optimum Blue.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Optimum Blue — Frequently Asked Questions
What undertone does Optimum Blue have?
Optimum Blue by Behr has a warm (pink) undertone and sits in the blue color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Optimum Blue from other brands?
The closest cross-brand equivalents to Optimum Blue are Twilight Blue by Benjamin Moore (a very close match), Cascade Twilight by Vista Paint (a very close match), Dancing Sea by Vista Paint (a very close match) — the best options for getting Optimum Blue's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Optimum Blue?
Optimum Blue has a estimated lightness value of 8.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Optimum Blue
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Optimum Blue's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.