Plush Purple S570-7A is a gray paint color from Behr. It has a hex value of #5E5967, LRV 11 and a warm (pink) undertone. Its closest cross-brand match is Ripe Berry from Sherwin-Williams (nearly identical), with 49 more equivalents across other brands.
Ref. #5E5967 · S570-7A
Plush Purple
11%LRV Value
Warm (Pink)Undertone
Plush Purple Technical Profile
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Plush Purple in Every Brand
The closest equivalent to Plush Purple in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrPlush Purple
Nearly identical
Sherwin-WilliamsRipe Berry
Ripe Berry
Sherwin-Williams
Nearly identical
Boysenberry Jam
Valspar
Nearly identical
Purple Parlor
PPG
Nearly identical
Smoky Purple
Dutch Boy
Very similar
Muted Mulberry
Vista Paint
Very similar
Mythic
Benjamin Moore
Very similar
Muted Mulberry
Hirshfield's
Very similar
Eventide
Dunn-Edwards
Very similar
Wine Hour
Kilz
Very similar
Pearl Black Berry
RAL
Visible difference
Wine Dark
Farrow & Ball
Visible difference
Wood .05
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Plush Purple
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Plush Purple
#5E5967
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8B6192
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Plush Purple
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Plush Purple Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Plush Purple.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Plush Purple — Frequently Asked Questions
What undertone does Plush Purple have?
Plush Purple by Behr has a warm (pink) undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Plush Purple in your own space before committing.
What colors match Plush Purple from other brands?
The closest cross-brand equivalents to Plush Purple are Ripe Berry by Sherwin-Williams (a near-identical match), Boysenberry Jam by Valspar (a near-identical match), Purple Parlor by PPG (a near-identical match) — the best options for getting Plush Purple's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Plush Purple?
Plush Purple has a Light Reflectance Value (LRV) of 10.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Plush Purple
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Plush Purple's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.