Potentially Purple 640A-3 is a blue paint color from Behr. It has a hex value of #DAD2FF, LRV 64 and a warm (pink) undertone. Its closest cross-brand match is Violet Gems from Dunn-Edwards (very similar), with 49 more equivalents across other brands.
Ref. #DAD2FF · 640A-3
Potentially Purple
64%LRV Value
Warm (Pink)Undertone
Potentially Purple Technical Profile
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Potentially Purple in Every Brand
The closest equivalent to Potentially Purple in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrPotentially Purple
Very similar
Dunn-EdwardsViolet Gems
Violet Gems
Dunn-Edwards
Very similar
Lilac Breeze
PPG
Visible difference
Sassy Lilac
Valspar
Visible difference
Pansy Potpourri
Vista Paint
Visible difference
Plum's the Word
Hirshfield's
Visible difference
Lily Lavender
Benjamin Moore
Visible difference
February Amethyst
Kilz
Visible difference
Sprout .07
Colorhouse
Visible difference
Candied Purple
Dutch Boy
Visible difference
Rhapsody Lilac
Sherwin-Williams
Visible difference
Calluna
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Potentially Purple
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Potentially Purple
#DAD2FF
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AF5CD6
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Potentially Purple
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Potentially Purple Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Potentially Purple.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Potentially Purple — Frequently Asked Questions
What undertone does Potentially Purple have?
Potentially Purple by Behr has a warm (pink) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Potentially Purple in your own space before committing.
What colors match Potentially Purple from other brands?
The closest cross-brand equivalents to Potentially Purple are Violet Gems by Dunn-Edwards (a very close match), Lilac Breeze by PPG (a close match), Sassy Lilac by Valspar (a close match) — the best options for getting Potentially Purple's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Potentially Purple?
Potentially Purple has a Light Reflectance Value (LRV) of 64.0, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with Potentially Purple
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Potentially Purple's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.