Premium Pink M140-3 is a pink paint color from Behr. It has a hex value of #EDADE1, LRV 53 and a warm (pink) undertone. Its closest cross-brand match is Pretty Pink from Benjamin Moore (very similar), with 49 more equivalents across other brands.
Ref. #EDADE1 · M140-3
Premium Pink
53%LRV Value
Warm (Pink)Undertone
Premium Pink Technical Profile
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Premium Pink in Every Brand
The closest equivalent to Premium Pink in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrPremium Pink
Very similar
Benjamin MoorePretty Pink
Pretty Pink
Benjamin Moore
Very similar
Exotic Violet
Dunn-Edwards
Very similar
French Rose
Vista Paint
Very similar
Chateau Rose
PPG
Very similar
Tiara Pink
Hirshfield's
Very similar
Magic Wand
Valspar
Visible difference
Dahlia Pink
Dutch Boy
Visible difference
Berry Cream
Kilz
Visible difference
Shallot
Farrow & Ball
Visible difference
Free Spirit
Sherwin-Williams
Visible difference
Petal .03
Colorhouse
Visible difference
Light Pink
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Premium Pink
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Premium Pink
#EDADE1
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C0728A
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Premium Pink
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Premium Pink Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Premium Pink.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Premium Pink — Frequently Asked Questions
What undertone does Premium Pink have?
Premium Pink by Behr has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Premium Pink in your own space before committing.
What colors match Premium Pink from other brands?
The closest cross-brand equivalents to Premium Pink are Pretty Pink by Benjamin Moore (a very close match), Easter Pink by Benjamin Moore (a very close match), Pink Taffy by Benjamin Moore (a very close match) — the best options for getting Premium Pink's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Premium Pink?
Premium Pink has a Light Reflectance Value (LRV) of 53.3, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with Premium Pink
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Premium Pink's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.