Prime Purple T15-13 is a purple paint color from Behr. It has a hex value of #656293, estimated LRV 14 and a warm (pink) undertone. Its closest cross-brand match is Majesty Violet from PPG (nearly identical), with 49 more equivalents across other brands.
Behr · #656293 · T15-13
Prime Purple
14%Estimated LRV
Warm (Pink)Undertone
Prime Purple Technical Profile
HEX Code#656293
RGB101, 98, 147
Estimated LRV13.6
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypurple
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Compare alternatives to Prime Purple
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Majesty Violet
PPG
#62628E
Close digital match
Purple Frenzy
Valspar
#61619B
Similar digital color
Purple
Kilz
#6A678F
Similar digital color
Forget‐Me‐Not
Sherwin-Williams
#716998
Similar digital color
Mardi Gras
Dunn-Edwards
#665D9E
Similar digital color
Purple Spire
Vista Paint
#706C9B
Similar digital color
Bistro Blue
Benjamin Moore
#54598B
Similar digital color
Purple Spire
Hirshfield's
#746F9D
Visible digital difference
Gemmed
Dutch Boy
#6C6183
Visible digital difference
Pearl Black Berry
RAL
#6C6881
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Prime Purple
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Prime Purple
#656293
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#977FA9
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Prime Purple
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Prime Purple Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Prime Purple.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Prime Purple — Frequently Asked Questions
What undertone does Prime Purple have?
Prime Purple by Behr has a warm (pink) undertone and sits in the purple color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Prime Purple from other brands?
The closest cross-brand equivalents to Prime Purple are Majesty Violet by PPG (a close digital match), Purple Frenzy by Valspar (a very close match), Purple by Kilz (a very close match) — the best options for getting Prime Purple's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Prime Purple?
Prime Purple has a estimated lightness value of 13.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Prime Purple
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Prime Purple's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.