Prime Purple T15-13 is a neutral paint color from Behr. It has a hex value of #656293, LRV 14 and a warm (pink) undertone. Its closest cross-brand match is Majesty Violet from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #656293 · T15-13
Prime Purple
14%LRV Value
Warm (Pink)Undertone
Prime Purple Technical Profile
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Prime Purple in Every Brand
The closest equivalent to Prime Purple in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrPrime Purple
Nearly identical
PPGMajesty Violet
Majesty Violet
PPG
Nearly identical
Purple Frenzy
Valspar
Very similar
Purple
Kilz
Very similar
Forget‐Me‐Not
Sherwin-Williams
Very similar
Mardi Gras
Dunn-Edwards
Very similar
Purple Spire
Vista Paint
Very similar
Bistro Blue
Benjamin Moore
Very similar
Purple Spire
Hirshfield's
Visible difference
Gemmed
Dutch Boy
Visible difference
Pearl Black Berry
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Prime Purple
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Prime Purple
#656293
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#977FA9
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Prime Purple
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Prime Purple Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Prime Purple.
More neutral colors from other brands
Cross-brand colors in the neutral family — useful when you want a similar look from a different brand.
Prime Purple — Frequently Asked Questions
What undertone does Prime Purple have?
Prime Purple by Behr has a warm (pink) undertone and sits in the neutral color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Prime Purple in your own space before committing.
What colors match Prime Purple from other brands?
The closest cross-brand equivalents to Prime Purple are Majesty Violet by PPG (a near-identical match), Purple Frenzy by Valspar (a very close match), Purple by Kilz (a very close match) — the best options for getting Prime Purple's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Prime Purple?
Prime Purple has a Light Reflectance Value (LRV) of 13.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Prime Purple
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Prime Purple's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.