Pure Earth works as a warm neutral anchor — pairs cleanly with most existing palettes and reads forgiving across lighting conditions. At LRV 31 it carries real depth without going dark — a good choice for accent walls, libraries, and rooms with abundant natural light. Skip it if you want a crisp, cool-modern look, or in rooms with heavy north light that can pull its warmth slightly muddy.
Ref. #A79480 · PPU7-5
Pure Earth
31%LRV Value
Pure Earth Technical Profile
What color is Behr Pure Earth (PPU7-5)? It's a medium warm brown — hex #A79480, LRV 31. The closest cross-brand equivalent to Pure Earth is Sherwin-Williams Sanderling — a near-identical match on the wall, with PPG Rapid Rock and Benjamin Moore Alexandria Beige also close. Its LRV of 31 gives Pure Earth depth without going dark, which makes it a strong choice for accent walls, libraries, and rooms with abundant natural light. As a warm neutral, Pure Earth pairs with off-whites for trim, white oak or walnut floors, and brass or warm brushed nickel hardware. Deep green, navy, or terra-cotta all read well as accent colors. At mid depth, Pure Earth grounds a space without darkening it — it holds up on lower walls, kitchen islands, and as a wraparound where a lighter neutral would feel washed out. Warm neutrals come alive under 2700K bulbs, where their underlying yellow or peach undertones add visible warmth. Under 4000K daylight they read cleaner and slightly cooler. At mid depth Pure Earth holds its character across bulb temperatures, shifting only slightly warm under 2700K and slightly crisper under cool daylight.
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Colors Similar to Pure Earth
Closest digital match based on color values. Always verify with physical samples.
Sanderling
Sherwin-Williams
Nearly identical
Rapid Rock
PPG
Nearly identical
Alexandria Beige
Benjamin Moore
Nearly identical
Winter Meadow
Vista Paint
Nearly identical
Village Crier
Hirshfield's
Nearly identical
Kiln Dried
Dunn-Edwards
Nearly identical
Bay Harbor Dock
Dutch Boy
Very similar
Stone Terrace
Valspar
Very similar
Recommended Pairings
Colors That Work With Pure Earth
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Pure Earth
#A79480
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#ADAD85
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Pure Earth
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Pure Earth Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Pure Earth.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Pure Earth — Frequently Asked Questions
What colors match Pure Earth from other brands?
The closest cross-brand equivalents to Pure Earth are Sanderling by Sherwin-Williams (a near-identical match), Rapid Rock by PPG (a near-identical match), Alexandria Beige by Benjamin Moore (a near-identical match). These are ranked with the CIEDE2000 color-difference formula, which scores how similar two colors actually look to the eye rather than matching them by name — so they're the best options for getting Pure Earth's look in a brand your local store carries. Always confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Pure Earth?
Pure Earth has a Light Reflectance Value (LRV) of 31.0, on a scale where 0 is pure black and 100 is pure white. That makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light. LRV is the most reliable guide to how light or dark a paint will read in a real room — more dependable than the swatch on your screen, which varies by monitor.
Explore More with Pure Earth
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Pure Earth depends on the room. Here's how to choose.