Purple Potion S100-5 is a purple paint color from Behr. It has a hex value of #7570AC, estimated LRV 18 and a warm (pink) undertone. Its closest cross-brand match is Dusty Violet from PPG (very similar), with 49 more equivalents across other brands.
Behr · #7570AC · S100-5
Purple Potion
18%Estimated LRV
Warm (Pink)Undertone
Purple Potion Technical Profile
HEX Code#7570AC
RGB117, 112, 172
Estimated LRV18.3
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypurple
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Purple Potion
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Dusty Violet
PPG
#7370A3
Similar digital color
Plum Preserve
Hirshfield's
#7C70AA
Similar digital color
Plum Preserve
Vista Paint
#7C70A9
Similar digital color
Sentimental
Dunn-Edwards
#6C6BA0
Similar digital color
Mystical Purple
Kilz
#796A9D
Similar digital color
Forget‐Me‐Not
Sherwin-Williams
#716998
Similar digital color
Bravo!
Valspar
#8679B5
Similar digital color
Fanciful Violet
Dutch Boy
#7B7FAC
Visible digital difference
Pearl Violet
RAL
#8673A1
Visible digital difference
Purple Heart
Benjamin Moore
#8A7FAB
Visible digital difference
Wine Dark
Farrow & Ball
#5C6576
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Purple Potion
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Purple Potion
#7570AC
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9C85AD
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Purple Potion
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Purple Potion Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Purple Potion.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Purple Potion — Frequently Asked Questions
What undertone does Purple Potion have?
Purple Potion by Behr has a warm (pink) undertone and sits in the purple color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Purple Potion from other brands?
The closest cross-brand equivalents to Purple Potion are Dusty Violet by PPG (a very close match), Plum Preserve by Hirshfield's (a very close match), Plum Preserve by Vista Paint (a very close match) — the best options for getting Purple Potion's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Purple Potion?
Purple Potion has a estimated lightness value of 18.3, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Purple Potion
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Purple Potion's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.