Purple Potion S100-5 is a blue paint color from Behr. It has a hex value of #7570AC, LRV 18 and a warm (pink) undertone. Its closest cross-brand match is Dusty Violet from PPG (very similar), with 49 more equivalents across other brands.
Ref. #7570AC · S100-5
Purple Potion
18%LRV Value
Warm (Pink)Undertone
Purple Potion Technical Profile
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Purple Potion in Every Brand
The closest equivalent to Purple Potion in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrPurple Potion
Very similar
PPGDusty Violet
Dusty Violet
PPG
Very similar
Plum Preserve
Hirshfield's
Very similar
Plum Preserve
Vista Paint
Very similar
Sentimental
Dunn-Edwards
Very similar
Mystical Purple
Kilz
Very similar
Forget‐Me‐Not
Sherwin-Williams
Very similar
Bravo!
Valspar
Very similar
Fanciful Violet
Dutch Boy
Visible difference
Pearl Violet
RAL
Visible difference
Purple Heart
Benjamin Moore
Visible difference
Wine Dark
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Purple Potion
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Purple Potion
#7570AC
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9C85AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Purple Potion
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Purple Potion Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Purple Potion.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Purple Potion — Frequently Asked Questions
What undertone does Purple Potion have?
Purple Potion by Behr has a warm (pink) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Purple Potion in your own space before committing.
What colors match Purple Potion from other brands?
The closest cross-brand equivalents to Purple Potion are Dusty Violet by PPG (a very close match), Plum Preserve by Hirshfield's (a very close match), Plum Preserve by Vista Paint (a very close match) — the best options for getting Purple Potion's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Purple Potion?
Purple Potion has a Light Reflectance Value (LRV) of 18.3, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Purple Potion
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Purple Potion's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.