Purple Rubiate BNC-20 is a gray paint color from Behr. It has a hex value of #7D7392, LRV 19 and a warm (pink) undertone. Its closest cross-brand match is Sweet Pansies from Dutch Boy (nearly identical), with 49 more equivalents across other brands.
Ref. #7D7392 · BNC-20
Purple Rubiate
19%LRV Value
Warm (Pink)Undertone
Purple Rubiate Technical Profile
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Purple Rubiate in Every Brand
The closest equivalent to Purple Rubiate in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrPurple Rubiate
Nearly identical
Dutch BoySweet Pansies
Sweet Pansies
Dutch Boy
Nearly identical
Queen of Sheba
Vista Paint
Nearly identical
Queen of Sheba
Hirshfield's
Nearly identical
Grape Jam
Dunn-Edwards
Very similar
Velvet Evening
Valspar
Very similar
Plum Shade
PPG
Very similar
Mythical
Sherwin-Williams
Very similar
Pearl Violet
RAL
Visible difference
Cupid's Dart
Benjamin Moore
Visible difference
Jupiter
Kilz
Visible difference
Brassica
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Purple Rubiate
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Purple Rubiate
#7D7392
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A685AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Purple Rubiate
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Purple Rubiate Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Purple Rubiate.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Purple Rubiate — Frequently Asked Questions
What undertone does Purple Rubiate have?
Purple Rubiate by Behr has a warm (pink) undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Purple Rubiate in your own space before committing.
What colors match Purple Rubiate from other brands?
The closest cross-brand equivalents to Purple Rubiate are Sweet Pansies by Dutch Boy (a near-identical match), Queen of Sheba by Vista Paint (a near-identical match), Queen of Sheba by Hirshfield's (a near-identical match) — the best options for getting Purple Rubiate's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Purple Rubiate?
Purple Rubiate has a Light Reflectance Value (LRV) of 18.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Purple Rubiate
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Purple Rubiate's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.