Retro Gold M300-7A is a brown paint color from Behr. It has a hex value of #9B7939, estimated LRV 21 and a neutral undertone. Its closest cross-brand match is Organic Style from Valspar (nearly identical), with 49 more equivalents across other brands.
Behr · #9B7939 · M300-7A
Retro Gold
21%Estimated LRV
NeutralUndertone
Retro Gold Technical Profile
HEX Code#9B7939
RGB155, 121, 57
Estimated LRV20.9
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familybrown
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Retro Gold
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Organic Style
Valspar
#977638
Close digital match
Corduroy
Benjamin Moore
#A17B36
Close digital match
Gold Estate
Hirshfield's
#977A41
Close digital match
Curly Willow
Dutch Boy
#9E772E
Close digital match
Fervent Brass
Sherwin-Williams
#95793D
Similar digital color
Gold Estate
Vista Paint
#987C40
Similar digital color
Golden Harmony
Dunn-Edwards
#9F8046
Similar digital color
Wool Tweed
PPG
#917747
Similar digital color
Apple Butter
Kilz
#A9864E
Visible digital difference
Grain .07
Colorhouse
#AF8A3A
Visible digital difference
Green Brown
RAL
#826C34
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Retro Gold
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Retro Gold
#9B7939
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9BA661
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Retro Gold
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Retro Gold Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Retro Gold.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Retro Gold — Frequently Asked Questions
What undertone does Retro Gold have?
Retro Gold by Behr has a neutral undertone and sits in the brown color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Retro Gold from other brands?
The closest cross-brand equivalents to Retro Gold are Organic Style by Valspar (a close digital match), Corduroy by Benjamin Moore (a close digital match), Gold Estate by Hirshfield's (a close digital match) — the best options for getting Retro Gold's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Retro Gold?
Retro Gold has a estimated lightness value of 20.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Retro Gold
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Retro Gold's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.