Smoked Mulberry MQ1-38 is a gray paint color from Behr. It has a hex value of #726070, LRV 13 and a warm (pink) undertone. Its closest cross-brand match is Plum Shadow from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #726070 · MQ1-38
Smoked Mulberry
13%LRV Value
Warm (Pink)Undertone
Smoked Mulberry Technical Profile
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Smoked Mulberry in Every Brand
The closest equivalent to Smoked Mulberry in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrSmoked Mulberry
Nearly identical
PPGPlum Shadow
Plum Shadow
PPG
Nearly identical
Plum Wine
Dunn-Edwards
Nearly identical
Ripened Plum
Dutch Boy
Nearly identical
Wild Mulberry
Benjamin Moore
Very similar
Plump Grape
Valspar
Very similar
Victorian Violet
Vista Paint
Very similar
Victorian Violet
Hirshfield's
Very similar
Roasted Beet
Kilz
Very similar
Plummy
Sherwin-Williams
Visible difference
Wood .05
Colorhouse
Visible difference
Pearl Black Berry
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Smoked Mulberry
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Smoked Mulberry
#726070
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9B6A7D
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Smoked Mulberry
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Smoked Mulberry Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Smoked Mulberry.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Smoked Mulberry — Frequently Asked Questions
What undertone does Smoked Mulberry have?
Smoked Mulberry by Behr has a warm (pink) undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Smoked Mulberry in your own space before committing.
What colors match Smoked Mulberry from other brands?
The closest cross-brand equivalents to Smoked Mulberry are Plum Shadow by PPG (a near-identical match), Plum Wine by Dunn-Edwards (a near-identical match), Ripened Plum by Dutch Boy (a near-identical match) — the best options for getting Smoked Mulberry's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Smoked Mulberry?
Smoked Mulberry has a Light Reflectance Value (LRV) of 13.1, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Smoked Mulberry
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Smoked Mulberry's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.