Plum Shadow 70RB 13/095 is a gray paint color from PPG. It has a hex value of #716170, estimated LRV 13 and a warm (pink) undertone. Its closest cross-brand match is Smoked Mulberry from Behr (nearly identical), with 49 more equivalents across other brands.
PPG · #716170 · 70RB 13/095
Plum Shadow
13%Estimated LRV
Warm (Pink)Undertone
Plum Shadow Technical Profile
HEX Code#716170
RGB113, 97, 112
Estimated LRV13.2
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familygray
BrandPPG
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Plum Shadow
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Smoked Mulberry
Behr
#726070
Close digital match
Wild Mulberry
Benjamin Moore
#6C5F6C
Close digital match
Ripened Plum
Dutch Boy
#715E6A
Close digital match
Plum Wine
Dunn-Edwards
#745E6F
Similar digital color
Victorian Violet
Vista Paint
#7A6975
Similar digital color
Victorian Violet
Hirshfield's
#7B6A77
Similar digital color
Purple Sunset
Valspar
#7E6472
Similar digital color
Roasted Beet
Kilz
#685860
Similar digital color
Expressive Plum
Sherwin-Williams
#695C62
Similar digital color
Wood .05
Colorhouse
#6F595D
Visible digital difference
Pearl Black Berry
RAL
#6C6881
Visible digital difference
Wine Dark
Farrow & Ball
#5C6576
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Plum Shadow
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Plum Shadow
#716170
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9B6A7F
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Plum Shadow
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Plum Shadow Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Plum Shadow.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Plum Shadow — Frequently Asked Questions
What undertone does Plum Shadow have?
Plum Shadow by PPG has a warm (pink) undertone and sits in the gray color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Plum Shadow from other brands?
The closest cross-brand equivalents to Plum Shadow are Smoked Mulberry by Behr (a close digital match), Wild Mulberry by Benjamin Moore (a close digital match), Raisin In The Sun by Behr (a close digital match) — the best options for getting Plum Shadow's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Plum Shadow?
Plum Shadow has a estimated lightness value of 13.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Plum Shadow
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Plum Shadow's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.