Plum Shadow 70RB 13/095 is a gray paint color from PPG. It has a hex value of #716170, LRV 13 and a warm (pink) undertone. Its closest cross-brand match is Smoked Mulberry from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #716170 · 70RB 13/095
Plum Shadow
13%LRV Value
Warm (Pink)Undertone
Plum Shadow Technical Profile
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Plum Shadow in Every Brand
The closest equivalent to Plum Shadow in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGPlum Shadow
Nearly identical
BehrSmoked Mulberry
Smoked Mulberry
Behr
Nearly identical
Wild Mulberry
Benjamin Moore
Nearly identical
Ripened Plum
Dutch Boy
Nearly identical
Plum Wine
Dunn-Edwards
Very similar
Victorian Violet
Vista Paint
Very similar
Victorian Violet
Hirshfield's
Very similar
Purple Sunset
Valspar
Very similar
Roasted Beet
Kilz
Very similar
Expressive Plum
Sherwin-Williams
Very similar
Wood .05
Colorhouse
Visible difference
Pearl Black Berry
RAL
Visible difference
Wine Dark
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Plum Shadow
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Plum Shadow
#716170
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9B6A7F
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Plum Shadow
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Plum Shadow Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Plum Shadow.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Plum Shadow — Frequently Asked Questions
What undertone does Plum Shadow have?
Plum Shadow by PPG has a warm (pink) undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Plum Shadow in your own space before committing.
What colors match Plum Shadow from other brands?
The closest cross-brand equivalents to Plum Shadow are Smoked Mulberry by Behr (a near-identical match), Wild Mulberry by Benjamin Moore (a near-identical match), Raisin In The Sun by Behr (a near-identical match) — the best options for getting Plum Shadow's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Plum Shadow?
Plum Shadow has a Light Reflectance Value (LRV) of 13.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Plum Shadow
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Plum Shadow's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.