Plum Shadow works as a warm neutral anchor — pairs cleanly with most existing palettes and reads forgiving across lighting conditions. At LRV 13 it reads as a deep, enveloping shade — best on accent walls, dining rooms, and spaces where atmosphere matters more than reflected light. Skip it if you want a crisp, cool-modern look, or in rooms with heavy north light that can pull its warmth slightly muddy.
Ref. #716170 · 70RB 13/095
Plum Shadow
13%LRV Value
Plum Shadow Technical Profile
What color is PPG Plum Shadow (70RB 13/095)? It's a deep warm gray — hex #716170, LRV 13. The closest cross-brand equivalent to Plum Shadow is Behr Smoked Mulberry — a near-identical match on the wall, with Benjamin Moore Wild Mulberry and Behr Raisin In The Sun also close. With an LRV of 13, Plum Shadow creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. As a warm neutral, Plum Shadow pairs with off-whites for trim, white oak or walnut floors, and brass or warm brushed nickel hardware. Deep green, navy, or terra-cotta all read well as accent colors. As a deeper neutral, Plum Shadow reads as a confident anchor — strongest on accent walls, cabinetry, and moody whole rooms that get enough natural light to keep it from going flat. Warm neutrals come alive under 2700K bulbs, where their underlying yellow or peach undertones add visible warmth. Under 4000K daylight they read cleaner and slightly cooler. Deeper neutrals can read close to black in low light, so preview Plum Shadow in the room's actual evening lighting, not just at midday.
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Colors Similar to Plum Shadow
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Plum Shadow
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Plum Shadow
#716170
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9B6A7F
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Plum Shadow
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Plum Shadow Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Plum Shadow.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Plum Shadow — Frequently Asked Questions
What colors match Plum Shadow from other brands?
The closest cross-brand equivalents to Plum Shadow are Smoked Mulberry by Behr (a near-identical match), Wild Mulberry by Benjamin Moore (a near-identical match), Raisin In The Sun by Behr (a near-identical match). These are ranked with the CIEDE2000 color-difference formula, which scores how similar two colors actually look to the eye rather than matching them by name — so they're the best options for getting Plum Shadow's look in a brand your local store carries. Always confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Plum Shadow?
Plum Shadow has a Light Reflectance Value (LRV) of 13.2, on a scale where 0 is pure black and 100 is pure white. That makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light. LRV is the most reliable guide to how light or dark a paint will read in a real room — more dependable than the swatch on your screen, which varies by monitor.
Explore More with Plum Shadow
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Plum Shadow depends on the room. Here's how to choose.