London Clay 244 is a gray paint color from Farrow & Ball. It has a hex value of #786963, LRV 15 and a neutral undertone. Its closest cross-brand match is Oakwood Brown from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #786963 · 244
London Clay
15%LRV Value
NeutralUndertone
London Clay Technical Profile
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London Clay in Every Brand
The closest equivalent to London Clay in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Farrow & BallLondon Clay
Nearly identical
BehrOakwood Brown
Oakwood Brown
Behr
Nearly identical
Less Brown
Sherwin-Williams
Nearly identical
Embarked
Dutch Boy
Nearly identical
Toasted Taupe
Vista Paint
Nearly identical
Bold Brandy
PPG
Very similar
Cocoa Berry
Valspar
Very similar
Acoustic Brown
Kilz
Very similar
Triple Chocolate Mousse
Dunn-Edwards
Very similar
Ranch House
Hirshfield's
Very similar
Devonwood Taupe
Benjamin Moore
Very similar
Seeing a close call? Order a peel-and-stick sample of London Clay — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With London Clay
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
London Clay
#786963
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9F956F
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for London Clay
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
London Clay Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Farrow & Ball Colors
Other Farrow & Ball colors close to London Clay.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
London Clay — Frequently Asked Questions
What undertone does London Clay have?
London Clay by Farrow & Ball has a neutral undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample London Clay in your own space before committing.
What colors match London Clay from other brands?
The closest cross-brand equivalents to London Clay are Oakwood Brown by Behr (a near-identical match), Less Brown by Sherwin-Williams (a near-identical match), Embarked by Dutch Boy (a near-identical match) — the best options for getting London Clay's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of London Clay?
London Clay has a Light Reflectance Value (LRV) of 15.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with London Clay
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why London Clay's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.