London Clay 244 is a gray paint color from Farrow & Ball. It has a hex value of #786963, estimated LRV 15 and a neutral undertone. Its closest cross-brand match is Oakwood Brown from Behr (nearly identical), with 49 more equivalents across other brands.
Farrow & Ball · #786963 · 244
London Clay
15%Estimated LRV
NeutralUndertone
London Clay Technical Profile
HEX Code#786963
RGB120, 105, 99
Estimated LRV15.0
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familygray
BrandFarrow & Ball
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to London Clay
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Oakwood Brown
Behr
#796962
Close digital match
Less Brown
Sherwin-Williams
#756761
Close digital match
Embarked
Dutch Boy
#776A64
Close digital match
Toasted Taupe
Vista Paint
#7D6B62
Close digital match
Bold Brandy
PPG
#796660
Similar digital color
Cocoa Berry
Valspar
#7B6863
Similar digital color
Acoustic Brown
Kilz
#766B69
Similar digital color
Triple Chocolate Mousse
Dunn-Edwards
#806A62
Similar digital color
Ranch House
Hirshfield's
#7B645A
Similar digital color
Devonwood Taupe
Benjamin Moore
#816E61
Similar digital color
Seeing a close call? Order a peel-and-stick sample of London Clay — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With London Clay
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
London Clay
#786963
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9F956F
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for London Clay
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
London Clay Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Farrow & Ball Colors
Other Farrow & Ball colors close to London Clay.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
London Clay — Frequently Asked Questions
What undertone does London Clay have?
London Clay by Farrow & Ball has a neutral undertone and sits in the gray color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match London Clay from other brands?
The closest cross-brand equivalents to London Clay are Oakwood Brown by Behr (a close digital match), Less Brown by Sherwin-Williams (a close digital match), Embarked by Dutch Boy (a close digital match) — the best options for getting London Clay's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of London Clay?
London Clay has a estimated lightness value of 15.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with London Clay
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why London Clay's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.