Ref. #786963 · 244
London Clay
15%LRV Value
NeutralUndertone
London Clay Technical Profile
What color is London Clay? It's a deep warm gray with the hex code #786963. Colors similar to London Clay include Behr Oakwood Brown, Sherwin-Williams Less Brown, Sherwin-Williams Garret Gray. London Clay has a neutral undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 15, London Clay creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. As a warm neutral, London Clay pairs with off-whites for trim, white oak or walnut floors, and brass or warm brushed nickel hardware. Deep green, navy, or terra-cotta all read well as accent colors. Warm neutrals come alive under 2700K bulbs, where their underlying yellow or peach undertones add visible warmth. Under 4000K daylight they read cleaner and slightly cooler.
Colors Similar to London Clay
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With London Clay
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
London Clay
#786963
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9F956F
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for London Clay
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
London Clay Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Farrow & Ball Colors
Other Farrow & Ball colors close to London Clay.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
London Clay — Frequently Asked Questions
What undertone does London Clay have?
London Clay by Farrow & Ball has a neutral undertone and belongs to the gray color family.
What colors match London Clay from other brands?
The closest matches are Oakwood Brown by Behr (#796962), Less Brown by Sherwin-Williams (#756761), Garret Gray by Sherwin-Williams (#756861). Always verify with physical samples.
What is the LRV of London Clay?
London Clay has an LRV of 15.0, where 0 is pure black and 100 is pure white.
Explore More with London Clay
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why London Clay's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.