Startling Orange S-G-230 is a red paint color from Behr. It has a hex value of #F43C13, estimated LRV 23 and a warm (golden) undertone. Its closest cross-brand match is Traffic Orange from RAL (nearly identical), with 49 more equivalents across other brands.
Behr · #F43C13 · S-G-230
Startling Orange
23%Estimated LRV
Warm (Golden)Undertone
Startling Orange Technical Profile
HEX Code#F43C13
RGB244, 60, 19
Estimated LRV22.5
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandBehr
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Startling Orange
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Traffic Orange
RAL
#F54021
Close digital match
Montana Dust
Vista Paint
#E64E2B
Similar digital color
Outrageous Orange
Benjamin Moore
#E44D29
Similar digital color
Burning Tomato
Dunn-Edwards
#EB5030
Similar digital color
Starfish
Hirshfield's
#F15E34
Visible digital difference
Obstinate Orange
Sherwin-Williams
#D7552A
Visible digital difference
Orange
Dutch Boy
#DE4A00
Visible digital difference
Charlotte's Locks
Farrow & Ball
#D65F3D
Visible digital difference
Autumn Blaze
Valspar
#E16442
Visible digital difference
Dynamite
Kilz
#DF5E47
Visible digital difference
Fresh Tangerines
PPG
#E16836
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Startling Orange
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Startling Orange
#F43C13
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#D1AD61
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Startling Orange
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Startling Orange Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Startling Orange.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Startling Orange — Frequently Asked Questions
What undertone does Startling Orange have?
Startling Orange by Behr has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Startling Orange from other brands?
The closest cross-brand equivalents to Startling Orange are Traffic Orange by RAL (a close digital match), Pure Orange by RAL (a very close match), Luminous Orange by RAL (a very close match) — the best options for getting Startling Orange's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Startling Orange?
Startling Orange has a estimated lightness value of 22.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Startling Orange
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Startling Orange's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.