Startling Orange S-G-230 is a red paint color from Behr. It has a hex value of #F43C13, LRV 23 and a warm (golden) undertone. Its closest cross-brand match is Traffic Orange from RAL (nearly identical), with 49 more equivalents across other brands.
Ref. #F43C13 · S-G-230
Startling Orange
23%LRV Value
Warm (Golden)Undertone
Startling Orange Technical Profile
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Startling Orange in Every Brand
The closest equivalent to Startling Orange in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrStartling Orange
Nearly identical
RALTraffic Orange
Traffic Orange
RAL
Nearly identical
Montana Dust
Vista Paint
Very similar
Outrageous Orange
Benjamin Moore
Very similar
Burning Tomato
Dunn-Edwards
Very similar
Starfish
Hirshfield's
Visible difference
Obstinate Orange
Sherwin-Williams
Visible difference
Orange
Dutch Boy
Visible difference
Charlotte's Locks
Farrow & Ball
Visible difference
Autumn Blaze
Valspar
Visible difference
Dynamite
Kilz
Visible difference
Fresh Tangerines
PPG
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Startling Orange
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Startling Orange
#F43C13
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#D1AD61
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Startling Orange
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Startling Orange Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Startling Orange.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Startling Orange — Frequently Asked Questions
What undertone does Startling Orange have?
Startling Orange by Behr has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Startling Orange in your own space before committing.
What colors match Startling Orange from other brands?
The closest cross-brand equivalents to Startling Orange are Traffic Orange by RAL (a near-identical match), Pure Orange by RAL (a very close match), Luminous Orange by RAL (a very close match) — the best options for getting Startling Orange's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Startling Orange?
Startling Orange has a Light Reflectance Value (LRV) of 22.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Startling Orange
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Startling Orange's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.