Sweet Illusion 690C-1 is a purple paint color from Behr. It has a hex value of #F9ECFC, LRV 87 and a cool (violet) undertone. Its closest cross-brand match is Perfume Haze from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Ref. #F9ECFC · 690C-1
Sweet Illusion
87%LRV Value
Cool (Violet)Undertone
Sweet Illusion Technical Profile
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Sweet Illusion in Every Brand
The closest equivalent to Sweet Illusion in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrSweet Illusion
Nearly identical
Dunn-EdwardsPerfume Haze
Perfume Haze
Dunn-Edwards
Nearly identical
Easter Bonnet
Benjamin Moore
Very similar
Purple Peace
Vista Paint
Very similar
Heaven Sent
PPG
Very similar
Pale Orchid
Valspar
Very similar
Taffeta Tint
Hirshfield's
Very similar
Misted Plum
Dutch Boy
Very similar
Spangle
Sherwin-Williams
Very similar
Sprout .07
Colorhouse
Very similar
Sofia
Kilz
Visible difference
Wevet
Farrow & Ball
Visible difference
Signal White
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Sweet Illusion
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Sweet Illusion
#F9ECFC
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C66CAA
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Sweet Illusion
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Sweet Illusion Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Sweet Illusion.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Sweet Illusion — Frequently Asked Questions
What undertone does Sweet Illusion have?
Sweet Illusion by Behr has a cool (violet) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Sweet Illusion in your own space before committing.
What colors match Sweet Illusion from other brands?
The closest cross-brand equivalents to Sweet Illusion are Perfume Haze by Dunn-Edwards (a near-identical match), Soft Lavender by Dunn-Edwards (a near-identical match), Sheer Lavender by Dunn-Edwards (a very close match) — the best options for getting Sweet Illusion's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Sweet Illusion?
Sweet Illusion has a Light Reflectance Value (LRV) of 87.2, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Sweet Illusion
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Sweet Illusion's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.