Velvet Curtain S540-5 is a blue paint color from Behr. It has a hex value of #718ACB, LRV 24 and a warm (pink) undertone. Its closest cross-brand match is Violets Are Blue from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #718ACB · S540-5
Velvet Curtain
24%LRV Value
Warm (Pink)Undertone
Velvet Curtain Technical Profile
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Velvet Curtain in Every Brand
The closest equivalent to Velvet Curtain in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrVelvet Curtain
Nearly identical
PPGViolets Are Blue
Violets Are Blue
PPG
Nearly identical
Jazzy
Valspar
Very similar
Beautified Blue
Dutch Boy
Very similar
Royal Regatta
Vista Paint
Very similar
Mood Mode
Hirshfield's
Very similar
Blue Lapis
Benjamin Moore
Very similar
Twilight Twinkle
Dunn-Edwards
Very similar
Perfect Periwinkle
Sherwin-Williams
Very similar
Remembrance
Kilz
Visible difference
Cook's Blue
Farrow & Ball
Visible difference
Light Blue
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Velvet Curtain
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Velvet Curtain
#718ACB
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#897DB5
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Velvet Curtain
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Velvet Curtain Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Velvet Curtain.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Velvet Curtain — Frequently Asked Questions
What undertone does Velvet Curtain have?
Velvet Curtain by Behr has a warm (pink) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Velvet Curtain in your own space before committing.
What colors match Velvet Curtain from other brands?
The closest cross-brand equivalents to Velvet Curtain are Violets Are Blue by PPG (a near-identical match), Jazzy by Valspar (a very close match), Pure Periwinkle by PPG (a very close match) — the best options for getting Velvet Curtain's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Velvet Curtain?
Velvet Curtain has a Light Reflectance Value (LRV) of 24.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Velvet Curtain
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Velvet Curtain's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.