Village Square 730D-5 is a gray paint color from Behr. It has a hex value of #949775, LRV 30 and a cool (green) undertone. Its closest cross-brand match is Glass .04 from Colorhouse (nearly identical), with 49 more equivalents across other brands.
Ref. #949775 · 730D-5
Village Square
30%LRV Value
Cool (Green)Undertone
Village Square Technical Profile
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Village Square in Every Brand
The closest equivalent to Village Square in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrVillage Square
Nearly identical
ColorhouseGlass .04
Glass .04
Colorhouse
Nearly identical
Hemlock
PPG
Nearly identical
Desert Sage
Dunn-Edwards
Nearly identical
Thayer Green
Benjamin Moore
Nearly identical
Garden of Paradise
Valspar
Nearly identical
Avocado Mask
Kilz
Very similar
Lucky Day
Vista Paint
Very similar
Lucky Day
Hirshfield's
Very similar
Jalapeño Tango
Dutch Boy
Very similar
Rookwood Jade
Sherwin-Williams
Very similar
Yellow Grey
RAL
Very similar
Lichen
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Village Square
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Village Square
#949775
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#95AD85
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Village Square
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Village Square Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Village Square.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Village Square — Frequently Asked Questions
What undertone does Village Square have?
Village Square by Behr has a cool (green) undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Village Square in your own space before committing.
What colors match Village Square from other brands?
The closest cross-brand equivalents to Village Square are Glass .04 by Colorhouse (a near-identical match), Hemlock by PPG (a near-identical match), Desert Sage by Dunn-Edwards (a near-identical match) — the best options for getting Village Square's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Village Square?
Village Square has a Light Reflectance Value (LRV) of 29.7, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Village Square
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Village Square's cool (green) undertone matters more than its surface color — and how to read undertones in any paint chip.