Village Square 730D-5 is a gray paint color from Behr. It has a hex value of #949775, estimated LRV 30 and a cool (green) undertone. Its closest cross-brand match is Glass .04 from Colorhouse (nearly identical), with 49 more equivalents across other brands.
Behr · #949775 · 730D-5
Village Square
30%Estimated LRV
Cool (Green)Undertone
Village Square Technical Profile
HEX Code#949775
RGB148, 151, 117
Estimated LRV29.7
UndertoneCool (Green)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familygray
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Village Square
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Glass .04
Colorhouse
#969873
Close digital match
Hemlock
PPG
#909373
Close digital match
Desert Sage
Dunn-Edwards
#90926F
Close digital match
Thayer Green
Benjamin Moore
#959577
Close digital match
Garden of Paradise
Valspar
#92956D
Close digital match
Avocado Mask
Kilz
#8E946C
Similar digital color
Lucky Day
Vista Paint
#91997C
Similar digital color
Lucky Day
Hirshfield's
#929A7D
Similar digital color
Jalapeño Tango
Dutch Boy
#999F77
Similar digital color
Rookwood Jade
Sherwin-Williams
#979F7F
Similar digital color
Yellow Grey
RAL
#8F8B66
Similar digital color
Lichen
Farrow & Ball
#A1A189
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Village Square
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Village Square
#949775
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#95AD85
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Village Square
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Village Square Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Village Square.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Village Square — Frequently Asked Questions
What undertone does Village Square have?
Village Square by Behr has a cool (green) undertone and sits in the gray color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Village Square from other brands?
The closest cross-brand equivalents to Village Square are Glass .04 by Colorhouse (a close digital match), Hemlock by PPG (a close digital match), Desert Sage by Dunn-Edwards (a close digital match) — the best options for getting Village Square's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Village Square?
Village Square has a estimated lightness value of 29.7, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Village Square
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Village Square's cool (green) undertone matters more than its surface color — and how to read undertones in any paint chip.