Azure Water 677 is a blue paint color from Benjamin Moore. It has a hex value of #699C9A, LRV 29 and a neutral undertone. Its closest cross-brand match is Semi-Precious from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #699C9A · 677
Azure Water
29%LRV Value
NeutralUndertone
Azure Water Technical Profile
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Azure Water in Every Brand
The closest equivalent to Azure Water in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreAzure Water
Nearly identical
BehrSemi-Precious
Semi-Precious
Behr
Nearly identical
Wright Echo Blue
PPG
Very similar
Pastel Blue
RAL
Very similar
Spa Pool
Valspar
Very similar
Peaceful Pond
Vista Paint
Very similar
Garden Pond
Kilz
Very similar
Cold North
Hirshfield's
Very similar
Cloudburst
Sherwin-Williams
Very similar
Gulf Coast Green
Dutch Boy
Very similar
Avalon
Dunn-Edwards
Very similar
Lobster
Farrow & Ball
Visible difference
Seeing a close call? Order a peel-and-stick sample of Azure Water — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Azure Water
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Azure Water
#699C9A
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#859BAD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Azure Water
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Azure Water Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Azure Water.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Azure Water — Frequently Asked Questions
What undertone does Azure Water have?
Azure Water by Benjamin Moore has a neutral undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Azure Water in your own space before committing.
What colors match Azure Water from other brands?
The closest cross-brand equivalents to Azure Water are Semi-Precious by Behr (a near-identical match), Semi-precious by Behr (a near-identical match), Folk Song by Behr (a very close match) — the best options for getting Azure Water's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Azure Water?
Azure Water has a Light Reflectance Value (LRV) of 29.1, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Azure Water
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Azure Water's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.