Carter Plum CW-355 is a pink paint color from Benjamin Moore. It has a hex value of #744551, LRV 9 and a warm (pink) undertone. Its closest cross-brand match is Wine Country from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Ref. #744551 · CW-355
Carter Plum
9%LRV Value
Warm (Pink)Undertone
Carter Plum Technical Profile
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Carter Plum in Every Brand
The closest equivalent to Carter Plum in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreCarter Plum
Nearly identical
Vista PaintWine Country
Wine Country
Vista Paint
Nearly identical
Blood Rose
Behr
Nearly identical
Red Red Wine
PPG
Very similar
Exotica
Hirshfield's
Very similar
Red Tea
Kilz
Very similar
Wine Stain
Dunn-Edwards
Very similar
Pleasantly Plum
Dutch Boy
Very similar
Preference Red
Farrow & Ball
Very similar
Stoic
Valspar
Very similar
Fine Wine
Sherwin-Williams
Very similar
Red Lilac
RAL
Visible difference
Create .06
Colorhouse
Visible difference
Seeing a close call? Order a peel-and-stick sample of Carter Plum — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Carter Plum
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Carter Plum
#744551
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8E6A5E
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Carter Plum
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Carter Plum Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Carter Plum.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Carter Plum — Frequently Asked Questions
What undertone does Carter Plum have?
Carter Plum by Benjamin Moore has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Carter Plum in your own space before committing.
What colors match Carter Plum from other brands?
The closest cross-brand equivalents to Carter Plum are Wine Country by Vista Paint (a near-identical match), Blood Rose by Behr (a near-identical match), Red Red Wine by PPG (a very close match) — the best options for getting Carter Plum's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Carter Plum?
Carter Plum has a Light Reflectance Value (LRV) of 8.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Carter Plum
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Carter Plum's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.