Cheerful 354 is a yellow paint color from Benjamin Moore. It has a hex value of #F4DE65, LRV 68 and a cool (green) undertone. Its closest cross-brand match is Pursuit of Happiness from Valspar (nearly identical), with 49 more equivalents across other brands.
Ref. #F4DE65 · 354
Cheerful
68%LRV Value
Cool (Green)Undertone
Cheerful Technical Profile
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Cheerful in Every Brand
The closest equivalent to Cheerful in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreCheerful
Nearly identical
ValsparPursuit of Happiness
Pursuit of Happiness
Valspar
Nearly identical
Bee Pollen
Behr
Nearly identical
Sun’s Glory
Vista Paint
Nearly identical
Dilly Dally
PPG
Nearly identical
Sun's Glory
Hirshfield's
Nearly identical
Golden Glitter
Dunn-Edwards
Nearly identical
Finchy Yellow
Dutch Boy
Very similar
Lemon Twist
Sherwin-Williams
Very similar
Ivory
RAL
Very similar
Wake Up
Kilz
Very similar
Beeswax .04
Colorhouse
Visible difference
Seeing a close call? Order a peel-and-stick sample of Cheerful — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Cheerful
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Cheerful
#F4DE65
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A9CE64
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Cheerful
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Cheerful Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Cheerful.
More yellow colors from other brands
Cross-brand colors in the yellow family — useful when you want a similar look from a different brand.
Cheerful — Frequently Asked Questions
What undertone does Cheerful have?
Cheerful by Benjamin Moore has a cool (green) undertone and sits in the yellow color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Cheerful in your own space before committing.
What colors match Cheerful from other brands?
The closest cross-brand equivalents to Cheerful are Pursuit of Happiness by Valspar (a near-identical match), Bee Pollen by Behr (a near-identical match), Feather Gold by Behr (a near-identical match) — the best options for getting Cheerful's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Cheerful?
Cheerful has a Light Reflectance Value (LRV) of 67.7, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with Cheerful
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Cheerful's cool (green) undertone matters more than its surface color — and how to read undertones in any paint chip.