Clay 1034 is a brown paint color from Benjamin Moore. It has a hex value of #A68E73, LRV 29 and a neutral undertone. Its closest cross-brand match is Double Latte from Sherwin-Williams (nearly identical), with 49 more equivalents across other brands.
Ref. #A68E73 · 1034
Clay
29%LRV Value
NeutralUndertone
Clay Technical Profile
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Clay in Every Brand
The closest equivalent to Clay in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreClay
Nearly identical
Sherwin-WilliamsDouble Latte
Double Latte
Sherwin-Williams
Nearly identical
River Oak
Valspar
Nearly identical
Sauteed Mushroom
PPG
Nearly identical
River Mud
Behr
Nearly identical
Whole Wheat
Dunn-Edwards
Nearly identical
Pocahontas
Vista Paint
Nearly identical
Roasted Mushroom
Kilz
Nearly identical
Oakbluff
Dutch Boy
Very similar
Gold Taffeta
Hirshfield's
Very similar
Mouse's Back
Farrow & Ball
Very similar
Nourish .04
Colorhouse
Visible difference
Seeing a close call? Order a peel-and-stick sample of Clay — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Clay
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Clay
#A68E73
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#ACAD85
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Clay
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Clay Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Clay.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Clay — Frequently Asked Questions
What undertone does Clay have?
Clay by Benjamin Moore has a neutral undertone and sits in the brown color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Clay in your own space before committing.
What colors match Clay from other brands?
The closest cross-brand equivalents to Clay are Double Latte by Sherwin-Williams (a near-identical match), River Oak by Valspar (a near-identical match), Sauteed Mushroom by PPG (a near-identical match) — the best options for getting Clay's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Clay?
Clay has a Light Reflectance Value (LRV) of 28.7, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Clay
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Clay's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.