Deep in Thought AF-30 is a yellow paint color from Benjamin Moore. It has a hex value of #EFEDDC, LRV 81 and a neutral undertone. Its closest cross-brand match is Imagine .04 from Colorhouse (nearly identical), with 49 more equivalents across other brands.
Ref. #EFEDDC · AF-30
Deep in Thought
81%LRV Value
NeutralUndertone
Deep in Thought Technical Profile
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Deep in Thought in Every Brand
The closest equivalent to Deep in Thought in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreDeep in Thought
Nearly identical
ColorhouseImagine .04
Imagine .04
Colorhouse
Nearly identical
Cake Batter
PPG
Nearly identical
Farm House
Behr
Nearly identical
Pontoon White
Valspar
Nearly identical
Barely Pear
Sherwin-Williams
Nearly identical
Sweet Spring
Vista Paint
Nearly identical
Angelic Starlet
Dunn-Edwards
Nearly identical
Sweet Spring
Hirshfield's
Nearly identical
James White
Farrow & Ball
Nearly identical
Sun Hat
Dutch Boy
Nearly identical
Delicate Ballerina
Kilz
Nearly identical
Cream
RAL
Very similar
Seeing a close call? Order a peel-and-stick sample of Deep in Thought — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Deep in Thought
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Deep in Thought
#EFEDDC
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9EB082
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Deep in Thought
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Deep in Thought Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Deep in Thought.
More yellow colors from other brands
Cross-brand colors in the yellow family — useful when you want a similar look from a different brand.
Deep in Thought — Frequently Asked Questions
What undertone does Deep in Thought have?
Deep in Thought by Benjamin Moore has a neutral undertone and sits in the yellow color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Deep in Thought in your own space before committing.
What colors match Deep in Thought from other brands?
The closest cross-brand equivalents to Deep in Thought are Imagine .04 by Colorhouse (a near-identical match), Cake Batter by PPG (a near-identical match), Farm House by Behr (a near-identical match) — the best options for getting Deep in Thought's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Deep in Thought?
Deep in Thought has a Light Reflectance Value (LRV) of 80.5, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Deep in Thought
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Deep in Thought's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.