Heather Plum 1396 is a purple paint color from Benjamin Moore. It has a hex value of #BEAED6, LRV 46 and a warm (pink) undertone. Its closest cross-brand match is Soft Heather from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #BEAED6 · 1396
Heather Plum
46%LRV Value
Warm (Pink)Undertone
Heather Plum Technical Profile
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Heather Plum in Every Brand
The closest equivalent to Heather Plum in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreHeather Plum
Nearly identical
BehrSoft Heather
Soft Heather
Behr
Nearly identical
Purple Possibility
Vista Paint
Nearly identical
Imperial Lilac
Valspar
Very similar
Grape's Treasure
Hirshfield's
Very similar
Candied Hearts
Kilz
Very similar
Magical
Sherwin-Williams
Very similar
Purple Kiss
Dutch Boy
Very similar
Night Magic Violet
PPG
Very similar
Tinted Iris
Dunn-Edwards
Very similar
Shallot
Farrow & Ball
Visible difference
Sprout .07
Colorhouse
Visible difference
Window Grey
RAL
Visible difference
Seeing a close call? Order a peel-and-stick sample of Heather Plum — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Heather Plum
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Heather Plum
#BEAED6
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A985AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Heather Plum
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Heather Plum Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Heather Plum.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Heather Plum — Frequently Asked Questions
What undertone does Heather Plum have?
Heather Plum by Benjamin Moore has a warm (pink) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Heather Plum in your own space before committing.
What colors match Heather Plum from other brands?
The closest cross-brand equivalents to Heather Plum are Soft Heather by Behr (a near-identical match), Purple Possibility by Vista Paint (a near-identical match), Imperial Lilac by Valspar (a very close match) — the best options for getting Heather Plum's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Heather Plum?
Heather Plum has a Light Reflectance Value (LRV) of 46.1, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Heather Plum
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Heather Plum's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.