Ref. #E4D9E7 · C-1237
Fairytale
72%LRV Value
Cool (Violet)Undertone
Fairytale Technical Profile
What color is Fairytale? It's a light warm purple with the hex code #E4D9E7. Colors similar to Fairytale include Hirshfield's Flowers Of May, PPG Lavender Vista, Valspar Purple Mist. Fairytale has a cool (violet) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With a Light Reflectance Value of 72, Fairytale reflects a generous amount of light, making it well-suited for north-facing rooms or smaller spaces that benefit from extra brightness. Pair it with cool whites for trim, walnut floors, and either brass or matte black hardware depending on whether you want warm or grounded contrast. Sage green works as a complementary accent. Purples are the most lighting-sensitive paint family. 2700K bulbs push them toward mauve or pink; 4000K daylight keeps them violet or even slightly blue. Always sample at multiple times of day.
Colors Similar to Fairytale
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Fairytale
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Fairytale
#E4D9E7
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD85A2
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Fairytale
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Fairytale Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Vista Paint Colors
Other Vista Paint colors close to Fairytale.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Fairytale — Frequently Asked Questions
What undertone does Fairytale have?
Fairytale by Vista Paint has a cool (violet) undertone and belongs to the purple color family.
What colors match Fairytale from other brands?
The closest matches are Flowers Of May by Hirshfield's (#E3D7E5), Lavender Vista by PPG (#E3D7E5), Purple Mist by Valspar (#E6DCEA). Always verify with physical samples.
What is the LRV of Fairytale?
Fairytale has an LRV of 71.9, where 0 is pure black and 100 is pure white.
Explore More with Fairytale
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Fairytale's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.