Milano Red 1313 is a red paint color from Benjamin Moore. It has a hex value of #D95D67, LRV 24 and a warm (golden) undertone. Its closest cross-brand match is Heart to Heart from Hirshfield's (nearly identical), with 49 more equivalents across other brands.
Ref. #D95D67 · 1313
Milano Red
24%LRV Value
Warm (Golden)Undertone
Milano Red Technical Profile
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Milano Red in Every Brand
The closest equivalent to Milano Red in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreMilano Red
Nearly identical
Hirshfield'sHeart to Heart
Heart to Heart
Hirshfield's
Nearly identical
Neon Pink
Dunn-Edwards
Nearly identical
Heart to Heart
Vista Paint
Nearly identical
Briquette
PPG
Very similar
Strawberry Taffy
Behr
Very similar
Grenadine
Sherwin-Williams
Very similar
Garden Pink
Dutch Boy
Very similar
Trout Pout
Valspar
Very similar
Antique Pink
RAL
Very similar
Hibiscus Tea
Kilz
Visible difference
Romesco
Farrow & Ball
Visible difference
Seeing a close call? Order a peel-and-stick sample of Milano Red — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Milano Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Milano Red
#D95D67
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#BF9373
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Milano Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Milano Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Milano Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Milano Red — Frequently Asked Questions
What undertone does Milano Red have?
Milano Red by Benjamin Moore has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Milano Red in your own space before committing.
What colors match Milano Red from other brands?
The closest cross-brand equivalents to Milano Red are Heart to Heart by Hirshfield's (a near-identical match), Neon Pink by Dunn-Edwards (a near-identical match), Heart to Heart by Vista Paint (a near-identical match) — the best options for getting Milano Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Milano Red?
Milano Red has a Light Reflectance Value (LRV) of 23.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Milano Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Milano Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.