Penny by Benjamin Moore paint color
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Ref. #996F50 · 2163-30

Penny

19%LRV Value
Warm (Golden)Undertone
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Penny 2163-30 is a brown paint color from Benjamin Moore. It has a hex value of #996F50, LRV 19 and a warm (golden) undertone. Its closest cross-brand match is Chestnut Beach from Valspar (nearly identical), with 49 more equivalents across other brands.

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Penny Technical Profile

HEX Code#996F50
RGB153, 111, 80
LRV18.7
UndertoneWarm (Golden)
Color Familybrown
BrandBenjamin Moore

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Penny in Every Brand

The closest equivalent to Penny in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

Benjamin MoorePenny
Nearly identical
ValsparChestnut Beach

Chestnut Beach

Valspar

Nearly identical

Maple Sugar

Vista Paint

Nearly identical

Ranch Home

Kilz

Nearly identical

Cinnamon Twist

PPG

Nearly identical

Cavern Sand

Hirshfield's

Nearly identical

Sorrel Brown

Behr

Nearly identical

Toasty

Sherwin-Williams

Very similar

Brown Eyes

Dunn-Edwards

Very similar

Hound Brown

Dutch Boy

Very similar

Marmelo

Farrow & Ball

Very similar

Clay .03

Colorhouse

Very similar

Brown Beige

RAL

Visible difference

Seeing a close call? Order a peel-and-stick sample of Penny — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With Penny

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Penny

#996F50

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#A5A177

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Penny

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Cavern Sand

Complement

Persian Turquoise

Penny Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Moonshine

Trim

Chantilly Lace

Accent

This Color

Pop

Flower Pot

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Intense White

Trim

Chantilly Lace

Accent

This Color

Pop

Napa Vineyards

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Intense White

Trim

Chantilly Lace

Accent

This Color

Pop

Electric Blue

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Benjamin Moore Colors

Other Benjamin Moore colors close to Penny.

Spiced

Benjamin Moore · CC-272

#9D6F4A

Maplewood

Benjamin Moore · 1133

#966F57

Gettysburgh Gold

Benjamin Moore · 1064

#997349

Vero Beach Tan

Benjamin Moore · 1085

#8F7157

Toasted Pecan

Benjamin Moore · 1209

#A36F58

Mayflower Red

Benjamin Moore · HC-49

#9F634E

More brown colors from other brands

Cross-brand colors in the brown family — useful when you want a similar look from a different brand.

Hot Chocolate

Behr · PPH-62

#765841

Sugar Maple

PPG · 1090-7

#9C7647

Maple Glaze

Behr · PPU3-16

#A76945

Blonde Shell

Vista Paint · 0170

#BD9671

Clockworks

Behr · MQ2-09

#72573D

Chocolate Coco

Behr · S-G-760

#4E3931

Penny — Frequently Asked Questions

What undertone does Penny have?
Penny by Benjamin Moore has a warm (golden) undertone and sits in the brown color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Penny in your own space before committing.
What colors match Penny from other brands?
The closest cross-brand equivalents to Penny are Chestnut Beach by Valspar (a near-identical match), Maple Sugar by Vista Paint (a near-identical match), Ranch Home by Kilz (a near-identical match) — the best options for getting Penny's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Penny?
Penny has a Light Reflectance Value (LRV) of 18.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.

Explore More with Penny

See It on a Wall

Preview this color in a real room

How Much Paint?

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Browse brown Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Penny's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.

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