Pure Joy 327 is a yellow paint color from Benjamin Moore. It has a hex value of #FEE36A, LRV 72 and a neutral undertone. Its closest cross-brand match is Sun’s Glory from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Ref. #FEE36A · 327
Pure Joy
72%LRV Value
NeutralUndertone
Pure Joy Technical Profile
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Pure Joy in Every Brand
The closest equivalent to Pure Joy in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MoorePure Joy
Nearly identical
Vista PaintSun’s Glory
Sun’s Glory
Vista Paint
Nearly identical
Sun's Glory
Hirshfield's
Nearly identical
Sweet Chamomile
Behr
Nearly identical
Banana Peel
Dunn-Edwards
Nearly identical
Golden Mist
Valspar
Nearly identical
Sunspot
PPG
Nearly identical
Lemon Twist
Sherwin-Williams
Very similar
Summer'S Sun
Dutch Boy
Very similar
Wake Up
Kilz
Very similar
Saffron Yellow
RAL
Visible difference
Beeswax .04
Colorhouse
Visible difference
Seeing a close call? Order a peel-and-stick sample of Pure Joy — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Pure Joy
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Pure Joy
#FEE36A
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AFD55D
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Pure Joy
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Pure Joy Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Pure Joy.
More yellow colors from other brands
Cross-brand colors in the yellow family — useful when you want a similar look from a different brand.
Pure Joy — Frequently Asked Questions
What undertone does Pure Joy have?
Pure Joy by Benjamin Moore has a neutral undertone and sits in the yellow color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Pure Joy in your own space before committing.
What colors match Pure Joy from other brands?
The closest cross-brand equivalents to Pure Joy are Sun’s Glory by Vista Paint (a near-identical match), Sun's Glory by Hirshfield's (a near-identical match), Sweet Chamomile by Behr (a near-identical match) — the best options for getting Pure Joy's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Pure Joy?
Pure Joy has a Light Reflectance Value (LRV) of 72.3, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Pure Joy
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Pure Joy's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.