Pure White reads as crisp and architectural — strong in modern spaces, with natural fixed elements (chrome, stone, glass), or as a quiet anchor. At LRV 79 it reflects plenty of light, which makes it well-suited for north-facing rooms and smaller spaces that benefit from extra brightness. Skip it if you want a cozy, warm room — cool neutrals can feel sterile under warm bulbs or in low light.
Ref. #E5E7E4 · OC-64
Pure White
79%LRV Value
Pure White Technical Profile
What color is Benjamin Moore Pure White (OC-64)? It's a light cool off-white — hex #E5E7E4, LRV 79. The closest cross-brand equivalent to Pure White is Behr Silent White — a near-identical match on the wall, with Behr Poetic Light and Dunn-Edwards Gray Wonder also close. With a Light Reflectance Value of 79, Pure White reflects a generous amount of light, making it well-suited for north-facing rooms or smaller spaces that benefit from extra brightness. As a cool neutral, Pure White pairs with cool whites for trim, gray-toned or rift-cut oak floors, and brushed nickel or polished chrome hardware. Black accents and natural greenery add contrast. As a lighter neutral, Pure White works as a whole-room or trim color and keeps adjoining colors reading clean — pair it with crisper whites a step brighter than itself so the trim still separates. Cool neutrals hold their crisp quality under 4000K+ daylight bulbs. Under 2700K warm light they soften considerably — particularly true for any blue or green undertone. Lighter neutrals reveal their undertone most, so Pure White can swing warmer under 2700K bulbs and cleaner under 4000K daylight — sample it against your trim before committing.
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Colors Similar to Pure White
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Pure White
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Pure White
#E5E7E4
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#85AD8B
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Pure White
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Pure White Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Pure White.
More off-white colors from other brands
Cross-brand colors in the off-white family — useful when you want a similar look from a different brand.
Pure White — Frequently Asked Questions
What colors match Pure White from other brands?
The closest cross-brand equivalents to Pure White are Silent White by Behr (a near-identical match), Poetic Light by Behr (a near-identical match), Gray Wonder by Dunn-Edwards (a near-identical match). These are ranked with the CIEDE2000 color-difference formula, which scores how similar two colors actually look to the eye rather than matching them by name — so they're the best options for getting Pure White's look in a brand your local store carries. Always confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Pure White?
Pure White has a Light Reflectance Value (LRV) of 79.4, on a scale where 0 is pure black and 100 is pure white. That makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter. LRV is the most reliable guide to how light or dark a paint will read in a real room — more dependable than the swatch on your screen, which varies by monitor.
Explore More with Pure White
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Pure White depends on the room. Here's how to choose.