Urban Legend 238 is a brown paint color from Benjamin Moore. It has a hex value of #7C6C4F, LRV 16 and a neutral undertone. Its closest cross-brand match is Olive from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #7C6C4F · 238
Urban Legend
16%LRV Value
NeutralUndertone
Urban Legend Technical Profile
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Urban Legend in Every Brand
The closest equivalent to Urban Legend in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreUrban Legend
Nearly identical
BehrOlive
Olive
Behr
Nearly identical
Twig Basket
Sherwin-Williams
Nearly identical
Raw Umber
Dunn-Edwards
Nearly identical
Grasslands
Hirshfield's
Nearly identical
Twilight Jungle
Valspar
Very similar
Conservation
PPG
Very similar
Wild Woods
Dutch Boy
Very similar
Becker Gold
Vista Paint
Very similar
Stone .06
Colorhouse
Visible difference
Broccoli Brown
Farrow & Ball
Visible difference
Beige Grey
RAL
Visible difference
Leather Saddle
Kilz
Visible difference
Seeing a close call? Order a peel-and-stick sample of Urban Legend — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Urban Legend
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Urban Legend
#7C6C4F
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#919866
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Urban Legend
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Urban Legend Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Urban Legend.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Urban Legend — Frequently Asked Questions
What undertone does Urban Legend have?
Urban Legend by Benjamin Moore has a neutral undertone and sits in the brown color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Urban Legend in your own space before committing.
What colors match Urban Legend from other brands?
The closest cross-brand equivalents to Urban Legend are Olive by Behr (a near-identical match), Twig Basket by Sherwin-Williams (a near-identical match), Olive by Behr (a near-identical match) — the best options for getting Urban Legend's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Urban Legend?
Urban Legend has a Light Reflectance Value (LRV) of 15.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Urban Legend
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Urban Legend's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.