Conservation by PPG paint color
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Ref. #796E54 · 1027-6

Conservation

16%LRV Value
NeutralUndertone
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Conservation Technical Profile

What color is Conservation? It's a deep warm brown with the hex code #796E54. Colors similar to Conservation include Valspar Weathered Plank, Valspar Private Affair, Sherwin-Williams Twig Basket. Conservation has a neutral undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 16, Conservation creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. As a warm neutral, Conservation pairs with off-whites for trim, white oak or walnut floors, and brass or warm brushed nickel hardware. Deep green, navy, or terra-cotta all read well as accent colors. Warm neutrals come alive under 2700K bulbs, where their underlying yellow or peach undertones add visible warmth. Under 4000K daylight they read cleaner and slightly cooler.

HEX Code#796E54
RGB121, 110, 84
LRV15.9
UndertoneNeutral
Color Familybrown
BrandPPG
Generate PaletteCompareBuy at PPG PaintsBuy at Home Depot

Colors Similar to Conservation

Closest digital match based on color values. Always verify with physical samples.

Weathered Plank

Valspar

Nearly identical

Twig Basket

Sherwin-Williams

Nearly identical

Mudslide

Behr

Very similar

Urban Legend

Benjamin Moore

Very similar

Camouflage

Dunn-Edwards

Very similar

Georgia On My Mind

Hirshfield's

Very similar

Stone .06

Colorhouse

Very similar

Becker Gold

Vista Paint

Very similar
Recommended Pairings

Colors That Work With Conservation

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Conservation

#796E54

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#8F9967

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Conservation

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Conservation

Complement

Van Deusen Blue

Conservation Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Balanced

Trim

Delicate White

Accent

This Color

Pop

Cowboy Hat

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Anonymous

Trim

Delicate White

Accent

This Color

Pop

Purple Rhapsody

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Seagull

Trim

Delicate White

Accent

This Color

Pop

Royal Plume

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar PPG Colors

Other PPG colors close to Conservation.

Hip Waders

PPG · 1026-7

#746A51

Curlew

PPG · 1021-6

#766859

Salted Pretzel

PPG · 1077-6

#816B56

Sleeping Giant

PPG · 1025-6

#786D5E

King's Court

PPG · 1032-6

#706D5E

Olive Orchard

PPG · 11-08

#6E6A4C

More brown colors from other brands

Cross-brand colors in the brown family — useful when you want a similar look from a different brand.

Film Noir

Vista Paint · C-143

#463730

Light Roast

Vista Paint · K-1113

#715A50

Yule Log

Kilz · LC290-02

#7C5641

Chemic Bronze Met.

MPC · MP25647

#604C44

Iced Coffee

Benjamin Moore · CSP-985

#997F56

Welcome Home

Hirshfield's · 325

#907C51

Conservation — Frequently Asked Questions

What undertone does Conservation have?
Conservation by PPG has a neutral undertone and belongs to the brown color family.
What colors match Conservation from other brands?
The closest matches are Weathered Plank by Valspar (#7A6F58), Private Affair by Valspar (#7D7256), Twig Basket by Sherwin-Williams (#7D6E52). Always verify with physical samples.
What is the LRV of Conservation?
Conservation has an LRV of 15.9, where 0 is pure black and 100 is pure white.

Explore More with Conservation

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse brown Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Conservation's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.

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