Coy

Technical Profile

What color is Coy? It's a very light warm red with the hex code #FFF4F3. Colors similar to Coy include Vista Paint Winged Angel, Vista Paint Pink Ice, Vista Paint Cotton Candy. Comparing swatches side by side is the best way to spot the subtle differences that distinguish these close color relatives. Coy has a neutral undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. Understanding a color's undertone is key to avoiding combinations that clash — it often matters more than the surface color itself. Coy (#FFF4F3) by Dunn-Edwards is a very light red paint color with a striking intensity that commands attention. It delivers an airy, open feeling that maximizes the sense of space in any room. On the temperature spectrum this shade leans toward warmth, adding coziness and inviting energy. Its RGB channels are closely balanced, contributing to its neutral, even-keeled visual character. With a Light Reflectance Value of 97, it reflects the vast majority of light, helping smaller rooms feel more spacious. A barely-there blush like this works beautifully in bedrooms, powder rooms, and nurseries where you want a hint of warmth without intensity. An eggshell or matte finish works well at this lightness, hiding minor wall imperfections while still being easy to wipe clean. For color coordination, Coy pairs beautifully with teal tones for bold complementary contrast, or with neighboring orange and red hues for a harmonious, flowing palette. Its neutral undertone means trim and ceiling whites should lean neutral to avoid a jarring clash. If Dunn-Edwards is unavailable in your area, close cross-brand alternatives exist from Vista Paint, Behr and others. In terms of mood and atmosphere, Coy evokes the soft glow of morning sunlight, creating a gentle, optimistic ambiance. Designers often reach for shades like this when the goal is to shape how a room feels, not just how it looks. This shade is a natural fit for traditional, Mediterranean, and eclectic décor styles. As part of the Dunn-Edwards palette, Coy benefits from a curated selection of coordinating colors that the brand recommends for trim, accent, and ceiling pairings. High-LRV colors like Coy are forgiving in most lighting conditions, but they can pick up reflected color from adjacent walls, flooring, or large furniture pieces, so evaluate samples in situ. Very light shades can sometimes read as stark white on small swatches — viewing a larger area in your intended space reveals the true character of the color. Pair this shade with natural linen, light oak, rattan, and marble for a fresh, layered look, or contrast it with dark walnut and wrought iron for more definition. You can order Coy (DEW300) directly from Dunn-Edwards or through major paint retailers, and we recommend purchasing a peel-and-stick sample to preview it on your wall before buying gallons.