Red Power by Dunn-Edwards paint color
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Ref. #D63D3B · DEA108

Red Power

18%LRV Value
Warm (Golden)Undertone
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Red Power Technical Profile

What color is Red Power? It's a deep warm red with the hex code #D63D3B. Colors similar to Red Power include Benjamin Moore Bull's Eye Red, Benjamin Moore Bonfire, RAL Strawberry Red. Red Power has a warm (golden) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 18, Red Power creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing.

HEX Code#D63D3B
RGB214, 61, 59
LRV17.9
UndertoneWarm (Golden)
Color Familyred
BrandDunn-Edwards
Generate PaletteCompareBuy at Dunn-Edwards

Colors Similar to Red Power

Closest digital match based on color values. Always verify with physical samples.

Bull's Eye Red

Benjamin Moore

Nearly identical

Strawberry Red

RAL

Very similar

Rapid Red

MPC

Very similar

Scarlet Sun

Valspar

Very similar

Endless Possibilities

Vista Paint

Very similar

Endless Possibilities

Hirshfield's

Very similar

Pimento

Behr

Very similar

Stop

Sherwin-Williams

Very similar
Recommended Pairings

Colors That Work With Red Power

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Red Power

#D63D3B

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#C19A71

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Red Power

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Red Power

Complement

Tropical Holiday

Red Power Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Geyser

Trim

Boysenberry Shadow

Accent

Rodeo

Pop

This Color

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Soft Lilac

Trim

Cool December

Accent

Putnam Plum

Pop

This Color

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Whirlwind

Trim

Cool December

Accent

Fern Gully

Pop

This Color

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Dunn-Edwards Colors

Other Dunn-Edwards colors close to Red Power.

Red Icon

Dunn-Edwards · DEA104

#C93543

Bonfire Flame

Dunn-Edwards · DEA109

#CE4E35

Striking Red

Dunn-Edwards · DEA103

#C03543

Strawberry Jam

Dunn-Edwards · DE5076

#E34B50

Spicy Tomato

Dunn-Edwards · DE5139

#C75433

Burning Tomato

Dunn-Edwards · DEA111

#EB5030

More red colors from other brands

Cross-brand colors in the red family — useful when you want a similar look from a different brand.

Exotic Red

Benjamin Moore · 2086-10

#B42836

Salmon Pink

RAL · 3022

#D95030

Leaf Rust

Vista Paint · K-1217

#A0392F

Sun Dried Tomato

Sherwin-Williams · 7585

#692B2B

Cloud Number Nine

Vista Paint · C-1070

#F8CEC5

Bleeding Heart

PPG · 1185-5

#E66A77

Red Power — Frequently Asked Questions

What undertone does Red Power have?
Red Power by Dunn-Edwards has a warm (golden) undertone and belongs to the red color family.
What colors match Red Power from other brands?
The closest matches are Bull's Eye Red by Benjamin Moore (#DA3F3D), Bonfire by Benjamin Moore (#D63A40), Strawberry Red by RAL (#D53032). Always verify with physical samples.
What is the LRV of Red Power?
Red Power has an LRV of 17.9, where 0 is pure black and 100 is pure white.

Explore More with Red Power

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse red Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Red Power's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.

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