Red Power DEA108 is a red paint color from Dunn-Edwards. It has a hex value of #D63D3B, LRV 18 and a warm (golden) undertone. Its closest cross-brand match is Bull's Eye Red from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #D63D3B · DEA108
Red Power
18%LRV Value
Warm (Golden)Undertone
Red Power Technical Profile
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Red Power in Every Brand
The closest equivalent to Red Power in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Dunn-EdwardsRed Power
Nearly identical
Benjamin MooreBull's Eye Red
Bull's Eye Red
Benjamin Moore
Nearly identical
Strawberry Red
RAL
Very similar
Scarlet Sun
Valspar
Very similar
Endless Possibilities
Vista Paint
Very similar
Endless Possibilities
Hirshfield's
Very similar
Rojo Torero
Behr
Very similar
Old Glory Red
PPG
Very similar
Gingham Pink
Dutch Boy
Very similar
Stop
Sherwin-Williams
Very similar
Romesco
Farrow & Ball
Visible difference
Petal .06
Colorhouse
Visible difference
Hibiscus Tea
Kilz
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Red Power
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Red Power
#D63D3B
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C19A71
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Red Power
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Red Power Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dunn-Edwards Colors
Other Dunn-Edwards colors close to Red Power.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Red Power — Frequently Asked Questions
What undertone does Red Power have?
Red Power by Dunn-Edwards has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Red Power in your own space before committing.
What colors match Red Power from other brands?
The closest cross-brand equivalents to Red Power are Bull's Eye Red by Benjamin Moore (a near-identical match), Bonfire by Benjamin Moore (a near-identical match), Strawberry Red by RAL (a very close match) — the best options for getting Red Power's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Red Power?
Red Power has a Light Reflectance Value (LRV) of 17.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Red Power
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Red Power's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.