Pure Red 3028 is a red paint color from RAL. It has a hex value of #CB3234, LRV 15 and a warm (golden) undertone. Its closest cross-brand match is Red from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #CB3234 · 3028
Pure Red
15%LRV Value
Warm (Golden)Undertone
Pure Red Technical Profile
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Pure Red in Every Brand
The closest equivalent to Pure Red in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
RALPure Red
Nearly identical
Benjamin MooreRed
Red
Benjamin Moore
Nearly identical
Party Time
Hirshfield's
Nearly identical
Red Geranium
PPG
Nearly identical
Stop
Sherwin-Williams
Nearly identical
Party Time
Vista Paint
Nearly identical
Heart Throb
Dunn-Edwards
Nearly identical
Deep Fire
Behr
Very similar
Luscious Scarlet
Dutch Boy
Very similar
Create .04
Colorhouse
Very similar
Atomic Red
Kilz
Very similar
Lovely Love Song
Valspar
Very similar
Romesco
Farrow & Ball
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Pure Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Pure Red
#CB3234
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#BD9773
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Pure Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Pure Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar RAL Colors
Other RAL colors close to Pure Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Pure Red — Frequently Asked Questions
What undertone does Pure Red have?
Pure Red by RAL has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Pure Red in your own space before committing.
What colors match Pure Red from other brands?
The closest cross-brand equivalents to Pure Red are Red by Benjamin Moore (a near-identical match), Party Time by Hirshfield's (a near-identical match), Ruby Red by Benjamin Moore (a near-identical match) — the best options for getting Pure Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Pure Red?
Pure Red has a Light Reflectance Value (LRV) of 15.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Pure Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Pure Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.