A medium, saturated warm red that feels lively, Pure Red is distinguished by its warm golden undertones. With an LRV of 32, it provides enough depth for visual interest while remaining approachable — ideal for dining rooms and studies. For a cross-brand equivalent, Benjamin Moore's Red is an extremely close match. Hirshfield's's Party Time runs close as well.
Suggested Color Palettes
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Closest Matches from Other Brands
Closest digital match based on color values. Pigments and finishes differ between brands — always verify with physical samples.