Atomic Red LH170 is a red paint color from Kilz. It has a hex value of #B83236, LRV 13 and a warm (golden) undertone. Its closest cross-brand match is Neon Red from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #B83236 · LH170
Atomic Red
13%LRV Value
Warm (Golden)Undertone
Atomic Red Technical Profile
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Atomic Red in Every Brand
The closest equivalent to Atomic Red in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
KilzAtomic Red
Nearly identical
Benjamin MooreNeon Red
Neon Red
Benjamin Moore
Nearly identical
Red Contrast
Dunn-Edwards
Nearly identical
Edgy Red
Behr
Nearly identical
Lipstick Pencil
Vista Paint
Nearly identical
Real Red
Sherwin-Williams
Nearly identical
Poppied Red
Dutch Boy
Nearly identical
Unmatched Beauty
Hirshfield's
Very similar
Crimson Red
PPG
Very similar
Raspberry Red
RAL
Very similar
Create .04
Colorhouse
Very similar
Classic Red
Valspar
Very similar
Romesco
Farrow & Ball
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Atomic Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Atomic Red
#B83236
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#B58C68
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Atomic Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Atomic Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Kilz Colors
Other Kilz colors close to Atomic Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Atomic Red — Frequently Asked Questions
What undertone does Atomic Red have?
Atomic Red by Kilz has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Atomic Red in your own space before committing.
What colors match Atomic Red from other brands?
The closest cross-brand equivalents to Atomic Red are Neon Red by Benjamin Moore (a near-identical match), Red Contrast by Dunn-Edwards (a near-identical match), Hot Jazz by Dunn-Edwards (a near-identical match) — the best options for getting Atomic Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Atomic Red?
Atomic Red has a Light Reflectance Value (LRV) of 12.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Atomic Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Atomic Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.