Crimson Red 31YR 10/591 is a red paint color from PPG. It has a hex value of #AD3439, estimated LRV 12 and a warm (golden) undertone. Its closest cross-brand match is Indiscreet from Behr (nearly identical), with 49 more equivalents across other brands.
PPG · #AD3439 · 31YR 10/591
Crimson Red
12%Estimated LRV
Warm (Golden)Undertone
Crimson Red Technical Profile
HEX Code#AD3439
RGB173, 52, 57
Estimated LRV11.6
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandPPG
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Crimson Red
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Indiscreet
Behr
#AA3739
Close digital match
Red Ink
Dunn-Edwards
#AC3235
Close digital match
Bang
Kilz
#B03537
Close digital match
Unmatched Beauty
Hirshfield's
#B12D35
Close digital match
Positive Red
Sherwin-Williams
#AD2C34
Close digital match
Hot Tamale
Benjamin Moore
#AA3535
Close digital match
Unmatched Beauty
Vista Paint
#B02D33
Close digital match
Classic Red
Valspar
#AE373F
Close digital match
Sugared Maple
Dutch Boy
#A82E33
Close digital match
Incarnadine
Farrow & Ball
#A04344
Similar digital color
Orient Red
RAL
#B32428
Similar digital color
Create .04
Colorhouse
#B8352E
Similar digital color
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Crimson Red
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Crimson Red
#AD3439
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#B08764
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Crimson Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Crimson Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Crimson Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Crimson Red — Frequently Asked Questions
What undertone does Crimson Red have?
Crimson Red by PPG has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Crimson Red from other brands?
The closest cross-brand equivalents to Crimson Red are Indiscreet by Behr (a close digital match), Red Ink by Dunn-Edwards (a close digital match), Red-Y for Fun by Dunn-Edwards (a close digital match) — the best options for getting Crimson Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Crimson Red?
Crimson Red has a estimated lightness value of 11.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Crimson Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Crimson Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.