Crimson Red 31YR 10/591 is a red paint color from PPG. It has a hex value of #AD3439, LRV 12 and a warm (golden) undertone. Its closest cross-brand match is Indiscreet from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #AD3439 · 31YR 10/591
Crimson Red
12%LRV Value
Warm (Golden)Undertone
Crimson Red Technical Profile
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Crimson Red in Every Brand
The closest equivalent to Crimson Red in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGCrimson Red
Nearly identical
BehrIndiscreet
Indiscreet
Behr
Nearly identical
Red Ink
Dunn-Edwards
Nearly identical
Bang
Kilz
Nearly identical
Unmatched Beauty
Hirshfield's
Nearly identical
Positive Red
Sherwin-Williams
Nearly identical
Hot Tamale
Benjamin Moore
Nearly identical
Unmatched Beauty
Vista Paint
Nearly identical
Classic Red
Valspar
Nearly identical
Sugared Maple
Dutch Boy
Nearly identical
Incarnadine
Farrow & Ball
Very similar
Orient Red
RAL
Very similar
Create .04
Colorhouse
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Crimson Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Crimson Red
#AD3439
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#B08764
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Crimson Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Crimson Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Crimson Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Crimson Red — Frequently Asked Questions
What undertone does Crimson Red have?
Crimson Red by PPG has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Crimson Red in your own space before committing.
What colors match Crimson Red from other brands?
The closest cross-brand equivalents to Crimson Red are Indiscreet by Behr (a near-identical match), Red Ink by Dunn-Edwards (a near-identical match), Red-Y for Fun by Dunn-Edwards (a near-identical match) — the best options for getting Crimson Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Crimson Red?
Crimson Red has a Light Reflectance Value (LRV) of 11.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Crimson Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Crimson Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.