Edgy Red UL110-7 is a red paint color from Behr. It has a hex value of #B9383A, LRV 13 and a warm (golden) undertone. Its closest cross-brand match is Poppied Red from Dutch Boy (nearly identical), with 49 more equivalents across other brands.
Ref. #B9383A · UL110-7
Edgy Red
13%LRV Value
Warm (Golden)Undertone
Edgy Red Technical Profile
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Edgy Red in Every Brand
The closest equivalent to Edgy Red in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrEdgy Red
Nearly identical
Dutch BoyPoppied Red
Poppied Red
Dutch Boy
Nearly identical
Atomic Red
Kilz
Nearly identical
Tropical Heat
Vista Paint
Nearly identical
Cherry Bomb
Dunn-Edwards
Nearly identical
Neon Red
Benjamin Moore
Nearly identical
Tropical Heat
Hirshfield's
Nearly identical
Real Red
Sherwin-Williams
Nearly identical
Crimson Red
PPG
Very similar
Create .04
Colorhouse
Very similar
Romesco
Farrow & Ball
Very similar
Raspberry Red
RAL
Very similar
Classic Red
Valspar
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Edgy Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Edgy Red
#B9383A
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#B5916F
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Edgy Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Edgy Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Edgy Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Edgy Red — Frequently Asked Questions
What undertone does Edgy Red have?
Edgy Red by Behr has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Edgy Red in your own space before committing.
What colors match Edgy Red from other brands?
The closest cross-brand equivalents to Edgy Red are Poppied Red by Dutch Boy (a near-identical match), Atomic Red by Kilz (a near-identical match), Tropical Heat by Vista Paint (a near-identical match) — the best options for getting Edgy Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Edgy Red?
Edgy Red has a Light Reflectance Value (LRV) of 13.4, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Edgy Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Edgy Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.