Bull's Eye Red 2002-20 is a red paint color from Benjamin Moore. It has a hex value of #DA3F3D, LRV 19 and a warm (golden) undertone. Its closest cross-brand match is Red Power from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Ref. #DA3F3D · 2002-20
Bull's Eye Red
19%LRV Value
Warm (Golden)Undertone
Bull's Eye Red Technical Profile
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Bull's Eye Red in Every Brand
The closest equivalent to Bull's Eye Red in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreBull's Eye Red
Nearly identical
Dunn-EdwardsRed Power
Red Power
Dunn-Edwards
Nearly identical
Endless Possibilities
Hirshfield's
Nearly identical
Endless Possibilities
Vista Paint
Nearly identical
Scarlet Sun
Valspar
Very similar
Pimento
Behr
Very similar
Old Glory Red
PPG
Very similar
Gingham Pink
Dutch Boy
Very similar
Strawberry Red
RAL
Very similar
Stop
Sherwin-Williams
Visible difference
Hibiscus Tea
Kilz
Visible difference
Romesco
Farrow & Ball
Visible difference
Petal .06
Colorhouse
Visible difference
Seeing a close call? Order a peel-and-stick sample of Bull's Eye Red — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Bull's Eye Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Bull's Eye Red
#DA3F3D
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C39A6F
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Bull's Eye Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Bull's Eye Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Bull's Eye Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Bull's Eye Red — Frequently Asked Questions
What undertone does Bull's Eye Red have?
Bull's Eye Red by Benjamin Moore has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Bull's Eye Red in your own space before committing.
What colors match Bull's Eye Red from other brands?
The closest cross-brand equivalents to Bull's Eye Red are Red Power by Dunn-Edwards (a near-identical match), Endless Possibilities by Hirshfield's (a near-identical match), Endless Possibilities by Vista Paint (a near-identical match) — the best options for getting Bull's Eye Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Bull's Eye Red?
Bull's Eye Red has a Light Reflectance Value (LRV) of 18.8, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Bull's Eye Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Bull's Eye Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.